swap meet

Showing Cute Guys Swapping Clothes Is Everybody’s New Marketing Tactic

[flv:http://www.baskitwear.com/giveitup.flv https://queerty-prodweb.s3.amazonaws.com/2009/07/baskitvidfront.jpg 600 320]

Taking a cue from Adidas, the underwear company Baskit offers up this straight-forward sales pitch to consumers: Showing men stripping down to their briefs — and then swapping them with friends — should make you want to buy our gear. But the real bonus? Not all of their models are the Adonis type, because in this economy, who can afford to be aspirational?

Don't forget to share:

Help make sure LGBTQ+ stories are being told...

We can't rely on mainstream media to tell our stories. That's why we don't lock Queerty articles behind a paywall. Will you support our mission with a contribution today?

Cancel anytime · Proudly LGBTQ+ owned and operated