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Showing Cute Guys Swapping Clothes Is Everybody’s New Marketing Tactic

[flv:http://www.baskitwear.com/giveitup.flv http://queerty-prodweb.s3.amazonaws.com/wp/docs/2009/07/baskitvidfront.jpg 600 320]

Taking a cue from Adidas, the underwear company Baskit offers up this straight-forward sales pitch to consumers: Showing men stripping down to their briefs — and then swapping them with friends — should make you want to buy our gear. But the real bonus? Not all of their models are the Adonis type, because in this economy, who can afford to be aspirational?

By:           editor editor
On:           Jul 14, 2009
Tagged: , , ,
    • Paul

      I love that not all the guys are model types – somehow that makes them even hotter. The asian guy has such a cute smile! And the guy that spins and dances is adorable!

      Jul 14, 2009 at 11:14 am · @ReplyReply to this comment ·
    • Darling Nikki
      Darling Nikki

      Umm…a little weird. Why would I want to swap underwear with my friends?

      Jul 14, 2009 at 11:20 am · @ReplyReply to this comment ·
    • Gary

      Sorry, not all of them are model types? Are you kidding? Their average percentage body fat is less than five. I expect that every one of them is a professional model.

      Man, you guys have absurdly high standards. What does a model have to look like these days to be counted as a “model-type”?

      Jul 14, 2009 at 12:16 pm · @ReplyReply to this comment ·
    • Helga von ornstein
      Helga von ornstein

      Cute. Keep’um coming Queerty.

      Jul 14, 2009 at 6:01 pm · @ReplyReply to this comment ·
    • Michael vdB
      Michael vdB

      All I was thinking is I hope they checked everyone for crabs. lol

      Jul 14, 2009 at 6:06 pm · @ReplyReply to this comment ·
    • Aaron

      Yah, the fact that their not model types makes it waaaaaaay hotter. Semi-hairy chests make me so horny. Or it is just my crazy 20yr old libido talking.

      Jul 14, 2009 at 9:11 pm · @ReplyReply to this comment ·
    • Tom

      This is so F_____ HOT!!! I love swapping undies with guys! WOOF!!

      Aug 14, 2009 at 7:07 am · @ReplyReply to this comment ·
    • Love Used
      Love Used

      wanna try my nasty underwear? I’m a sporty and horny guy who loves jerking off on my underwear! Email me: loveused@gmail.com

      Mar 14, 2010 at 11:02 am · @ReplyReply to this comment ·
    • Ethan

      Great Video, I will be putting that on UndiesClub for all the members looking to swap underwear!

      May 12, 2010 at 1:05 pm · @ReplyReply to this comment ·

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