swap meet

Showing Cute Guys Swapping Clothes Is Everybody’s New Marketing Tactic

[flv:http://www.baskitwear.com/giveitup.flv http://queerty-prodweb.s3.amazonaws.com/wp/docs/2009/07/baskitvidfront.jpg 600 320]

Taking a cue from Adidas, the underwear company Baskit offers up this straight-forward sales pitch to consumers: Showing men stripping down to their briefs — and then swapping them with friends — should make you want to buy our gear. But the real bonus? Not all of their models are the Adonis type, because in this economy, who can afford to be aspirational?

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9 Comments

  • Paul

    I love that not all the guys are model types – somehow that makes them even hotter. The asian guy has such a cute smile! And the guy that spins and dances is adorable!

  • Darling Nikki

    Umm…a little weird. Why would I want to swap underwear with my friends?

  • Gary

    Sorry, not all of them are model types? Are you kidding? Their average percentage body fat is less than five. I expect that every one of them is a professional model.

    Man, you guys have absurdly high standards. What does a model have to look like these days to be counted as a “model-type”?

  • Helga von ornstein

    Cute. Keep’um coming Queerty.

  • Michael vdB

    All I was thinking is I hope they checked everyone for crabs. lol

  • Aaron

    Yah, the fact that their not model types makes it waaaaaaay hotter. Semi-hairy chests make me so horny. Or it is just my crazy 20yr old libido talking.

  • Tom

    This is so F_____ HOT!!! I love swapping undies with guys! WOOF!!

  • Love Used

    wanna try my nasty underwear? I’m a sporty and horny guy who loves jerking off on my underwear! Email me: [email protected]

  • Ethan

    Great Video, I will be putting that on UndiesClub for all the members looking to swap underwear!

Comments are closed.