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Showing Cute Guys Swapping Clothes Is Everybody’s New Marketing Tactic

[flv:http://www.baskitwear.com/giveitup.flv http://queerty-prodweb.s3.amazonaws.com/wp/docs/2009/07/baskitvidfront.jpg 600 320]

Taking a cue from Adidas, the underwear company Baskit offers up this straight-forward sales pitch to consumers: Showing men stripping down to their briefs — and then swapping them with friends — should make you want to buy our gear. But the real bonus? Not all of their models are the Adonis type, because in this economy, who can afford to be aspirational?

On:           Jul 14, 2009
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