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BY THE NUMBERS

Underwear Sales

underwearbeckham

BY THE NUMBERS — 2.3: The projected percentage drop in all men’s underwear for 2009, from research company Mintel. In November, Mintel had forecasted a 2.6 percent sales growth. Why care? Because some leading economists (a certain Alan Greenspan) point to men’s underwear sales as an indicator of consumer confidence and economy stability. So goes the thinking: If men can’t even afford to replace their underwear, they’re really in trouble.

By:           editor editor
On:           Apr 9, 2009
Tagged: , ,
  • 1 Comment
    • Chris
      Chris

      Greenspan has typically old school thinking going on. He is oblivious to the last 20 years of history in which objectification of men has turned underwear into outerwear.

      Clothing sales are plummetting in general. In this economy I’d exect more than 2.5% drop in underwear sales.

      Apr 9, 2009 at 11:35 am · @ReplyReply to this comment ·

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