Swedish toymaker Leklust will undoubtedly incur the wrath of One Million Moms and other fake advocacy groups with its Christmas catalog, which depicts a boy playing with a dolly, a girl shooting a Nerf gun, among other non-conforming imagery.
It’s not he first time Leklust has bucked gender norms: In a circular from April the company depicted a girl riding a tractor and a boy pushing a baby carriage in full Spider-Man regalia. Oddly, the world didn’t come to an end.
Leklust CEO Kaj Wiberg has defended his company’s choice: “I’m 71 years old, and those of us who have worked in this industry for a while know that boys play with dollhouses,” he said in the spring. “We know that boys can play with Barbie dolls.”