Most of the world — except for a few super-masculine, he-man femme-guy haters — fell in love with the fashion-conscious, little faux-hawked Barbie-loving boy in the commercial that went viral earlier this week. We loved it so much that we started using the word “fierce” for the first time in a decade. How’s that for a show of solidarity? Now we learn that Barbie manufacturer Mattel considers the video a (new word alert) “fauxmercial.”
In a statement sent to BBC News, Mattel states: “This video parodies iconic Barbie commercials from the 1980’s starring a young [Moschino creative director] Jeremy Scott look alike. The video celebrates how boys and girls alike play with Barbie — it’s all about self-expression, fashion, imagination and storytelling.”
Those sentiments sum up our thoughts, as well. Just to be clear, Mattel is indeed responsible for the commercial, although Scott called the creative shots during the filming.
In his own statement, Scott says, “When I dreamt up the concept for the Moschino Barbie fauxmercial, I felt it was natural to have a little boy representing for all the little boys like myself who played with Barbies growing up. Barbie was more than a toy, she was a muse for me.”
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Watch the commercial again below because you know you want to…
Jim Trawick
Over the top affectation and so coached.. but.. I LOVE IT.. Sure as hell wish they had this when I was a kid. So glad it’s out here now though.
Steven Burr
A few gay men weren’t impressed
DarkZephyr
“Most of the world, except for a few super-masculine, he-man femme-guy haters”
Oh Queerty, this is first class shade and I know exactly who it makes me think of when I read it. 😀
Elliot Alderson
No.
Paco
I’m glad they admitted it was a parody because it played like one. The kid certainly got the little neck wiggle down when he exclaimed “So fierce!”. It was so perfect, I wondered who the off camera coach was.
Tommy O'Brien
There are kids like that and plenty of adults. People just need to get over themselves.
John Hogan
I am not a fan of this commercial
oddchild1
The only thing that offends me about all this is that Moschino sold actual Barbie Dolls at $200 a pop, an Mattel signed off on this; that plastic bitch’s accessories better be gold or at least gold plated; and her weave and eyelashes better be real human hair
Gilbert Baca III
Jeanette Leigh
Kieran
Look-Alike Boy? I’m a fan of this website, but some of your headlines have absolutely no connection to reality.
aliengod
Meh… coaching a young boy to act like this would usually get you on an offender list. Not impressed!
Lestar
oooh Queerty…lol.
PRINCE OF SNARKNESS aka DIVKID
“look-alike”
If I was that boy I’d sue. What a horrible slur.
Cam
When is Mattel going to admit that Barbie and Skipper are dating?
I mean come on, it’s not as if she’s been getting any from Ken in the last few decades.
Mark Di Geronimo Jr.
Brianna Nicole glad to see I wasn’t the only little boy playing with barbies.
Gigi Gee
I don’t know what the big deal is. I know lots of little boys like him and I think they’re amazing. Fierce.
Baba Booey Fafa Fooey
@aliengod: Why on earth why? The homosexuality involved?
Avery Alvarez
The commercial was adorable, even if it was just a “fauxmercial”
But “Moschino Barbie”?
I’m thinking Barbie is pulling some “Eastern European hooker Barbie” realness here.
Quingcess
I’m not sure about the look-alike model…
But hating on kid who probably makes more money than you and pulling sexuality into a barbie commercial? Really Queen?
Bitch I think it’s high time you check yourself or better yet get a life that might be fun.
Jean Philippe Laplagne
Yet another stereo-typical gay boy. The designer and advertisers should do some thinking about how they just added fuel to the gay hating population of the USA. Horrible commercial!
alphacentauri
*Yawn* Who cares?
ingyaom
I still don’t get it – it’s a fake commercial, but Mattel admits they made it? Doesn’t that make it real?