Most of the world — except for a few super-masculine, he-man femme-guy haters — fell in love with the fashion-conscious, little faux-hawked Barbie-loving boy in the commercial that went viral earlier this week. We loved it so much that we started using the word “fierce” for the first time in a decade. How’s that for a show of solidarity? Now we learn that Barbie manufacturer Mattel considers the video a (new word alert) “fauxmercial.”
In a statement sent to BBC News, Mattel states: “This video parodies iconic Barbie commercials from the 1980’s starring a young [Moschino creative director] Jeremy Scott look alike. The video celebrates how boys and girls alike play with Barbie — it’s all about self-expression, fashion, imagination and storytelling.”
Those sentiments sum up our thoughts, as well. Just to be clear, Mattel is indeed responsible for the commercial, although Scott called the creative shots during the filming.
In his own statement, Scott says, “When I dreamt up the concept for the Moschino Barbie fauxmercial, I felt it was natural to have a little boy representing for all the little boys like myself who played with Barbies growing up. Barbie was more than a toy, she was a muse for me.”
Watch the commercial again below because you know you want to…