Society Crumbles As Swedish Toy Catalog Swaps Traditional Gender Roles

Queerty reader Yamil sent us this item from the Local, an English-language site from Sweden: Apparently Leklust, a catalog company in the Scandinavian country, thinks its okay to warp young minds into a flurry of gender confusion. As you can see in the photo above, the company decided to advertise its kid’s toys by having a girl ride a tractor and a boy push a baby carriage. And just to make sure young males develop deviant sexual fetishes, they’ve dressed the boy in a full-body Spider-Man costume. Elsewhere in the catalog, another boy is seen standing in front of a toy stove making a pretend dinner.

In the immortal words of Helen Lovejoy: Won’t somebody please think of the children?!?

Leklust CEO Kaj Wiberg defended the photo, telling Metro newspaper that “gender roles are an outdated thing. I’m 71 years old, and those of us who have worked in this industry for a while know that boys play with doll houses. We know that boys can play with Barbie dolls.”

That splashing sound you hear is the Whore of Babylon emerging from the Baltic Sea.


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  • JayKay

    Sweden is so feminized it’s almost laughable.

  • Dr. Dick

    So Queerty, are you doing a whole christwire thing now? Cute….-ish. Maybe leave it to them, eh?
    Anyway, good for Sweden. Spiderboy is werkin that pram, and Jane Deer looks happy as a (future) clam (digger)!

  • Dr. Dick

    Sooo, I see you’re doin a ChristWire-type thing here…….. Maaayyybe we leave that to the pros lol!
    But really, good for Sweden. Spiderboy is werkin that pram and Lil Jane Deer looks happy as a (future) clam(digger)!

  • Öner Ceylan

    @JayKay: and why is it laughable exactly? and how it is feminized when a girl is riding a car?

  • Quint


    I know a lot of fathers who push their kids in their strollers or change their diapers. There are a lot of women who garden and mow the lawn.

    It’s bizarre and sexist of you to say that Sweden is becoming feminized and that there is something wrong with having feminine traits.

  • JayKay

    Seriously, how do you go from Vikings to feminized beta males sitting to pee and pushing pink strollers?

  • anon

    The king of the Viking Gods, Odin, was a wizard. The Vikings believed that you could only recharge your magical energy by recieving a males semen. Little joining the dots there lets you know how Vikings could be connected. =P

    The joke at the end of this actually make me laugh. Theology ftw.

  • dave

    Yep. Sweden is a country swirling the toilet bowl. Muslims have completely taken over its second city Malmo. Anti-semitism is at Nazi-era levels nation-wide, and their pillars of industry (Volvo, Saab) are bankrupt or taken over by the Chinese. Sweden is the quintessential failed European socialist state. The next logical step is the cultural castration of its males – which from the photos is clearly happening.

  • Öner Ceylan

    @JayKay: one wonders what you might be doing at a website called queerty! your views come across as anything but queer.

  • JayKay

    @Öner Ceylan:

    Well that makes sense since I’m not “queer.” I’m gay. Not queer, not TBLIAAPSP2G, just gay. A gay man who finds the continued assault on men and masculinity rather abhorrent.

  • Öner Ceylan

    @dave: wow! i gotta admit, you overdid jaykay! islamophobia and sexism galore in one message! makes me sad to see this kind of backward way of thinking at a queer website.

Comments are closed.