Marketing

Did Coca-Cola Just Make A Really Gay Ad Without Even Knowing It?

A singing bear atop a cheerleader’s pyramid … in a Speedo. A giant rainbow. Sheep in honeycomb couture. All for a product with zero calories. If Coca-Cola Zero isn’t intentionally being marketed to gays here, they should find a new creative agency. [via Adme]

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By: editor editor
On: Jun 1, 2009
Tagged: Advertising, coca-cola, Marketing, Video

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26 Comments

No. 1 · myrios123
that… was horrible.

Jun 1, 2009 at 2:03 pm · @Reply ·
No. 2 · walt zipprian
that was AWESOME!

Jun 1, 2009 at 2:09 pm · @Reply ·
No. 3 · Michael vdB
It was….um….unbelieveable.

Jun 1, 2009 at 2:12 pm · @Reply ·
No. 4 · Everyone out there
I want nothing to do with this commercial.

Jun 1, 2009 at 2:21 pm · @Reply ·
No. 5 · bryce
haha seriously awful.
was that even a song?
if birds pooped candy?!?

Jun 1, 2009 at 2:23 pm · @Reply ·
No. 6 · Cooper
He’s riding Bearback!! bahahaha.

But yeah, that’s bad. I wouldn’t say gay just flamboyant in a musical sort of way.

I don’t really view it as being that gay.

Jun 1, 2009 at 2:38 pm · @Reply ·
No. 7 · Erick
Would this be on the so bad is good category? No.

Jun 1, 2009 at 2:45 pm · @Reply ·
No. 8 · akn
Anybody else think this is a blantant rip-off of this banned French (and far-more-awesome) Orangina commercial?

Jun 1, 2009 at 2:48 pm · @Reply ·
No. 9 · AlanInSLC
Wow, just from the comments here, its obvious the marketing needs some help. Everyone has a completely different take on the intention of the commercial.

Jun 1, 2009 at 2:52 pm · @Reply ·
No. 10 · mixed-fruits
@akn: You beat me to it, AKN. I saw this on Orangina vending machines and walls of Paris subway and went: “WTF!” And then I saw the whole ad!

Jun 1, 2009 at 3:07 pm · @Reply ·
No. 11 · Colin
…what.

Jun 1, 2009 at 3:53 pm · @Reply ·
No. 12 · Lucky Luke
That was awful.

And Coke Zero doesn’t taste like regular coke at all.

Jun 1, 2009 at 4:39 pm · @Reply ·
No. 13 · edgyguy1426
LOL if birds pooped candy

Jun 1, 2009 at 4:51 pm · @Reply ·
No. 14 · NativeNYker
I didn’t get it…

xo
Rants, Thoughts & Merde
http://www.rantsthoughtsmerde.com/

Jun 1, 2009 at 5:43 pm · @Reply ·
No. 15 · Alex
@akn: WTF was that?!?

Jun 1, 2009 at 6:09 pm · @Reply ·
No. 16 · Smokey Martini
I think the aim was to be absurd, not gay.

Jun 1, 2009 at 7:20 pm · @Reply ·
No. 17 · Scott
The music reminded me of Meatloaf’s 80′s music.

re: Orangina ad, I kept expecting the bear to bite off the deer’s head.

Jun 1, 2009 at 7:21 pm · @Reply ·
No. 18 · dnyinnyc
That was embarrassing to watch.

Jun 1, 2009 at 9:00 pm · @Reply ·
No. 19 · Phoenix (Pepsi Drinker For Now On)
Awk!! That made me feel icky inside.

Jun 1, 2009 at 10:22 pm · @Reply ·
No. 20 · Roxy
i think they’re marketing it towards furries if they’re marketing it towards anyone.

Jun 1, 2009 at 11:16 pm · @Reply ·
No. 21 · Chris
@AlanInSLC:

It’s called subjectivity bud. And this wasn’t really “gay” at all in my opinion.

Jun 2, 2009 at 1:57 am · @Reply ·
No. 22 · Andrew Triska
@mixed-fruits: Me, too — I saw the Orangina ad, and did a little double-take when I saw the Coke one. Like, “Haven’t I seen this before…?”

Jun 2, 2009 at 4:48 am · @Reply ·
No. 23 · Domaq
It looks more like an LSD trip than a gay trip. Although the bird pooping candy might turn it into a bad trip rather quickly.

Jun 2, 2009 at 9:40 am · @Reply ·
No. 24 · Tweek
can’t tell if it was intentional or not, but that was really, really gay.

And, they probably could have deleted that part about birds pooping candy…. No. Bad ad agency. We don’t say poop on tv or ever. It’s a silly word. No. (taps ad agency on the nose)

Jun 2, 2009 at 11:54 am · @Reply ·
No. 25 · Gary
well, I thought it was hillarious. . .not gay, just hillariously awful on too many levels. . .but hey, not as bad as those bear in the woods toilet paper ads. I see the connection with those Orangina ads as well, but on a different level. The Orangina ad is borderline porn, this ad is just dumb and sophmoric.

Jun 2, 2009 at 4:10 pm · @Reply ·
No. 26 · Aaron Khan
Even better watching when you’re high

Jun 2, 2009 at 8:06 pm · @Reply ·