Gays (and hets) around the world proved their endless adoration for Brokeback Mountain by shelling out $18K for an ad praising the film. They also once again proved their ability to be passive aggressive. Yes, those homophobic Academy members who voted for a far inferior film were greeted the ad this morning in the only newspaper they read: Daily Variety.
Brokeback fans raise $18K for Variety ad [The Advocate]