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Gay Ad Campaign Raises Eyebrows

finlandad.jpg
Clever! As part of their effort to sell homo-inspired Tom of Finland cologne, some ingenious marketing types launched an international ad campaign incorporating something every gay loves: a phallus!

The drawings of topless men started appearing next to lamp posts, bollards and pipes in San Francisco earlier this month.

Others have appeared in the Marais area of Paris.

The posters have been arranged with the street furniture to leave passers-by with a none-too-subtle image of masculinity.

The drawings have been placed as part of an advertising campaign for Tom of Finland, a new aftershave from French fragrance firm Etat Libre d’Orange.

The scent is named after the homoerotic artist known as Tom of Finland, who was famed for his heavily muscled and sexualized drawings of gay men.

All the posters used in the campaign, which was devised by the Ogilvy agency, are based on his work.

The Tom of Finland fragrance is designed to smell like “a guy coming out of a shower” according to Antoine Lie, who created it for Etat Libre d’Orange.

Hmm, when we think Tom of Finland, we don’t think “clean.” But maybe that’s just us…

By:           Andrew Belonksy
On:           Jun 10, 2008
Tagged: , , , , , ,
  • 7 Comments
    • fredo777
      fredo777

      Yeah, I had to stop for a second to catch onto the “suggestion” of how the posters were placed in the photo above.

      It became really obvious when I checked out the article + accompanying photo gallery at the source site.

      Jun 10, 2008 at 8:52 am · @ReplyReply to this comment ·
    • Charley
      Charley

      Hate Tom of Finland. Especially the Nazi references of swatikas, the boots the riding crops. What does the cologne smell like, the ovens at Dauchau?

      Jun 10, 2008 at 11:32 am · @ReplyReply to this comment ·
    • Charley
      Charley

      Dachau concentration camp.

      Jun 10, 2008 at 11:34 am · @ReplyReply to this comment ·
    • Jaroslaw
      Jaroslaw

      Thanks Fredo, I would have missed the Street furniture if you hadn’t pointed it out! I like some of Tom of Finland stuff, most of it is way overdone, hypermasculine, some of it ridiculous. Who has a thing has big as a leg?

      And the Nazi stuff is just disgusting beyond words, but I thought that was long ago and a definite small minority of his work.

      Jun 10, 2008 at 12:34 pm · @ReplyReply to this comment ·
    • fredo777
      fredo777

      haha

      No problem, Jaro. I always found the absurd level of macho in his work to be kind of sexy. It was the ideal male body, drawn in comic proportions that we’d never see in real life. Funny enough, Tom of F’s stuff comes to mind whenever I see Titpig, the porn actor.

      Jun 10, 2008 at 12:48 pm · @ReplyReply to this comment ·
    • chuck
      chuck

      I guess that was the appeal of Tom of Finland. The men he depicted were bigger than life. The same holds true for Hun, Etienne and several other gay artists.

      Jun 11, 2008 at 1:03 am · @ReplyReply to this comment ·
    • Abu Ayman
      Abu Ayman

      Finland doesn’t suffer scornful inferiority complex as the finnish foreign minister Alexander Stubb visited Gaza “He stressed the need for freedom of movement for people and goods in and out”

      Amnesty international reported on Finnish arms trade that flouts EU regulations, These dealings made Finland the second largest provider of missile technology to Israel, playing second fiddle only to the United States. Finland is also Israel’s ninth most important supplier of arms and ammunitions, according to Amnesty International

      While Israeli flags are being burned in many European capitals in the aftermath of the dead flotillaraid, thousands of people took part a pro-Israel rally in Helsinki on Thursday.

      The Finnish capital’s streets were filled with Israeli and Finnish flags as participants marched towards the port while chanting slogans in support of the IDF and waving banners protesting what they claimed was the biased media coverage of the flotilla raid.

      A Place Where Israel is Loved

      There are churches where the Israeli flag is proudly displayed side-by-side with the Finnish national colors, and where entire Christian congregations recite “Hatikva” first in Hebrew and then in Finnish.

      More finnish troops to Afghanistan, Meanwhile, finland increased its troops in the Afghanistan, its current deployment of about 120 soldiers by more than 50.

      Finland hopes to withdraw its 180 troops from war-torn Afghanistan at the earliest, though it could take anywhere between three and six years, foreign minister Alexander Stubb said Tuesday in capital Helsinki.

      “In practice, this means anything between three and six years,” Stubb told reporters after speaking at a foreign policy forum. However, finland hopes to withdraw from war-torn Afghanistan at the earliest, though it could take anywhere between three and six years, foreign ministerAlexander Stubb said

      In addition, Finland appointed a homosexual lobbyist as its new foreign minister replacing former minister Ilkka Kanerva.

      Alexander Stubb, who served as a Member of European Parliament for Finland, was chosen to replace Kanerva following a scandal in which the media revealed over 200 sexually suggestive text messages Kanerva sent to a stripper.

      Stubb, who turned 40 the day he was nominated for the position of foreign minister by Finland’s National Coalition Party, Kokoomus, has served as a MEP since 2004. He is the vice-president of the European Parliament’s Gay and Lesbian rights intergroup, a lobbyist body that ensures the goals of gays, lesbians, bisexuals and transsexuals are implemented in the decisions made by EU institutions.

      http://www.youtube.com/watch?v=lOfQDz_3Fcs&feature=player_embedded

      In the latest news, Hitler files To Birthday of Mannerheim in Finland

      http://www.youtube.com/watch?v=XrW0VgF5iWc

      Reference:

      Finnish-Israeli arms trade flouts EU regulations
      http://electronicintifada.net/v2/article10557.shtml

      Finland appointed a homosexual lobbyist as its new foreign minister

      http://www.lifesitenews.com/ldn/2008/apr/08040308.html

      Pro-Israel Rally in Helsinki Finland

      http://www.youtube.com/watch?v=KuVsupCvOdQ

      Finland – A Place Where Israel is Loved

      http://www.israelnationalnews.com/Blogs/Message.aspx/3670

      Oct 19, 2010 at 6:34 am · @ReplyReply to this comment ·

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