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marketing the man

Jude Law Gets Dressed In Guy Ritchie’s New Adverfilm

In 2005 Guy Ritchie filmed The Hire, a five-minute ad for BMW starring his then-wife and Clive Owen. This year he filmed Un Rendez Vous, starring Jude Law, for Dior Homme. The title credits call it a “film.” Yes, a film, where the actors are paid hundreds of thousands of dollars per second of screen time, rather than per minute.

These commercials films aren’t really about selling product. And they aren’t terribly effective at, say, boosting same-store sales. But they are about selling the lifestyle these brands purport to represent, and they do a mighty fine job of convincing me I still haven’t made it.

By:           Ryan Tedder
On:           Sep 9, 2010
Tagged: , , , , ,
  • 6 Comments
    • Soupy
      Soupy

      It’s Guy Ritchie’s right to destroy his own career.

      Sep 9, 2010 at 3:01 pm · @ReplyReply to this comment ·
    • L.
      L.

      I first read, “starring his then-wife Clive Owen”, and did a little double-take.

      Sep 9, 2010 at 3:50 pm · @ReplyReply to this comment ·
    • ArtMan
      ArtMan

      Wow, Jude Law is not aging well.

      Sep 9, 2010 at 8:49 pm · @ReplyReply to this comment ·
    • alan brickman
      alan brickman

      Wow is he old-looking…if he wasn’t British …would we even care?….

      Sep 9, 2010 at 9:05 pm · @ReplyReply to this comment ·
    • A.G.
      A.G.

      I’ll be staying with Eau Sauvage.

      Sep 9, 2010 at 9:12 pm · @ReplyReply to this comment ·
    • Micah
      Micah

      Great use of an awesome Muse song though.

      Sep 10, 2010 at 11:11 am · @ReplyReply to this comment ·

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