Not only has the San Francisco-based jeans company put out a gay commercial (seen above), and designed a pair of same-sex loving pants, but now they’ve joined a number of other companies in fighting against California’s Proposition 8:
Levi Strauss has pledged $25,000 to Equality for All, the coalition leading the No on 8 campaign, says company spokesman E.J. Bernacki. Robert Haas, the company’s chairman emeritus, and his wife have given $100,000, Bernacki said.
Two labor unions, the California Council of Service Employees and the California Teachers Association, each have given $250,000. Telecommunications company AT&T has given $25,000.
Reach out and touch someone, baby!