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Passing The Paper Bag…

“Cosmetics giant L’Oréal painted Beyonce a lighter shade of brown for a new Elle magazine ad…”

[CF via SH]

By:           Andrew Belonksy
On:           Aug 7, 2008
Tagged: , , , ,
    • CitizenGeek

      Meh, they do stuff like that with all models. It’s not a big deal. Besides, she does look better in the Elle picture.

      Aug 7, 2008 at 1:51 pm · @ReplyReply to this comment ·
    • retrofit71

      I’m with citizengeek, I work at a national magazine, and it’s just color corrected, trust me, if you see what most of these people look like unretouched, it ain’t pretty..

      Aug 7, 2008 at 1:55 pm · @ReplyReply to this comment ·
    • n

      tru, but a bit extreme dont u think in this instance?

      Aug 7, 2008 at 2:05 pm · @ReplyReply to this comment ·
    • mark

      This is SO unnecessary Beyonce is stunning just as she is.
      The excusers of this manipulation, act as if there has never been/or currently isn’t a benefit for African Americans to be lighter.

      “Lighten up and Brighten Up” used to be the slogan on face BLEACH.

      Aug 7, 2008 at 2:17 pm · @ReplyReply to this comment ·
    • Joe

      I can’t believe the first two commenters… seriously? She looks like she has vitiligo.

      Aug 7, 2008 at 2:29 pm · @ReplyReply to this comment ·
    • mark

      Beyonce isn’t blameless in this ad, she cooperated in this propoganda.

      Aug 7, 2008 at 2:35 pm · @ReplyReply to this comment ·
    • Michelle

      Wow, paper bag… that’s pretty old school, but sadly it still applies.

      Aug 7, 2008 at 3:03 pm · @ReplyReply to this comment ·
    • spunkbox

      can someone photoshop some talent onto that cow?

      Aug 7, 2008 at 3:03 pm · @ReplyReply to this comment ·
    • Nitesurf

      Why don’t they just go get a white girl for the ad instead of pretending Beyonce is.

      Aug 7, 2008 at 5:09 pm · @ReplyReply to this comment ·
    • Darth Paul
      Darth Paul

      Mark’s totally right. Many magazines DO brighten the black folks up pretty regularly…and I have no doubt Beyonce is thrilled by it.

      LMAO at ‘paper bag’, though…!

      Aug 7, 2008 at 5:38 pm · @ReplyReply to this comment ·
    • Snoodle

      Colour correction no doubt…but she does look a bit ridiculous, it’s definitely overkill…

      Aug 7, 2008 at 6:00 pm · @ReplyReply to this comment ·
    • Alex Sarmiento
      Alex Sarmiento

      I hate Beyonce Knowles. I don’t dispute her talent, but she is a shining example of why America will only tolerate women of color if they look and act, well, white enough.

      Aug 7, 2008 at 6:26 pm · @ReplyReply to this comment ·
    • Geode

      It’s an ad for dye! Isn’t she wearing a weave anyway?

      Aug 7, 2008 at 7:21 pm · @ReplyReply to this comment ·
    • mark

      The silliest thing I saw on this story at HuffPo is l’oriel denies they manipulated the image, and Beyonce won’t comment.
      SHAME and SHAME again

      Aug 7, 2008 at 11:55 pm · @ReplyReply to this comment ·
    • Rowen

      Beyonce, mainly due to her father, was always the “lighter” girl back when she was in Destiny’s Child. Frankly, I’m more annoyed at the way they photoshopped her face into some hard angles.

      Aug 7, 2008 at 11:57 pm · @ReplyReply to this comment ·
    • mark

      Here’s another photo of Beyonce

      a good 8 shades darker than the BRITE ad

      Aug 8, 2008 at 12:16 am · @ReplyReply to this comment ·
    • RJ

      What does retouching have to do with make Beyonce look white? Amazingly, other magazines airbrush pictures of black people and don’t make them paler than my German-Irish self.

      Ignoring the lightening of skin, there is also the fact that they altered the shape of her nose.

      Aug 8, 2008 at 8:56 am · @ReplyReply to this comment ·
    • Ryan

      Um I think you just answered your own question. If you take a photo of a black woman, lighten her skin, alter her nose, and put a silky white girl weave on her – then you are making her look white!

      Aug 8, 2008 at 9:26 am · @ReplyReply to this comment ·
    • mark

      Beige is Beautiful

      say it proud….F*CK!

      Aug 8, 2008 at 12:21 pm · @ReplyReply to this comment ·

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