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WATCH: Bertolli Pasta Loves Gay People, Barilla Now Claims It Does, Too

bertolli-hed-2013

As LGBT folks outraged over antigay comments made by pasta chairman Guido Barilla cleared their pantries of the hate-produced product — and, hopefully, dropped the boxes off at soup kitchens since the company already has your money, suckers — competitor Bertolli Pasta has reminded consumers it’s long been a good friend of ours by posting the same-noodle friendly photo above to its Facebook page along with the message “Love and pasta for all!”

The company even released a swinging, stylish, same-sex friendly video advertisement four years ago:

Now Guido has posted a video (below) offering another apology to gay people (his first one didn’t go over so well), saying he’s never discriminated against anyone and promising to meet with representatives from LGBT equality organizations to help evolve his viewpoint.

Still, while we love a public mea culpa as much as the next gay, we have a suspicion Guido, who also reportedly told an interviewer he objects to gay couples adopting children, wouldn’t mind using the video below to promote his pasta’s enduring appeal for “classic families.”

By:           Jeremy Kinser
On:           Sep 27, 2013
Tagged: , ,
  • 26 Comments
    • DickGreenleaf
      DickGreenleaf

      Barillo’s new ad???

      Sep 27, 2013 at 6:11 pm · @ReplyReply to this comment ·
    • Uisce
      Uisce

      So wait, are the penne supposed to represent penises or strap-ons? And are the farfalle hourglass-figured lipstick lesbians in skirts? Or gender-bending queens in fabulous frocks cinched at the waist? Or are they literally bowties on a couple of butch studs in formal wear? And why can’t the penne be interracial as well? Is there some sort of strict societal rule against that? The mixed couple appears angry over being childless and it looks like they are directing the gays to their tomato-based doom. I don’t like the message that this is sending. I am in greater fear of carbs now than I was before this whole debacle started.

      Sep 27, 2013 at 6:23 pm · @ReplyReply to this comment ·
    • Taliaferro
      Taliaferro

      I like the Bertoli ad – it is especially clever with the use of past shapes and colors to show diversity and acceptance of all. Who need Barilla? It’s pasta is no better than any other brand and its CEO is an offensive cretin who offers first offense and then compounds that offense with weak apologies because now his bottom line is affected. Why does the company keep such an unenlightened dolt on board?

      Sep 27, 2013 at 6:25 pm · @ReplyReply to this comment ·
    • andy_d
      andy_d

      Too little, too late Barilla. The boycott is underway. Where your apologies are concerned, I believe the Italian expression is “Tutti cuesta merdi.”

      Sep 27, 2013 at 6:55 pm · @ReplyReply to this comment ·
    • Bruce
      Bruce

      andy_d : I agree. Arrivederci Barilla!

      Sep 27, 2013 at 7:20 pm · @ReplyReply to this comment ·
    • sanfranca1
      sanfranca1

      The Bertolli ad is so cute!

      Sep 27, 2013 at 7:26 pm · @ReplyReply to this comment ·
    • sanfranca1
      sanfranca1

      @andy_d: Translation, please. (Google Translate is so worthless)

      Sep 27, 2013 at 7:27 pm · @ReplyReply to this comment ·
    • Mr. E. Jones
      Mr. E. Jones

      I appreciate that Barilla is trying to make things right, but he was so arrogant and proud of his discrimination, and telling us to eat someone elses pasta, that its hard to accept his apology. And then to attack gay couples with kids was just too much.

      Sep 27, 2013 at 7:40 pm · @ReplyReply to this comment ·
    • JimboinLA
      JimboinLA

      Saddup you face!!! DeCecco is also much better than the hate pasta…I forget it’s name. Seriously, is that guy a junkie??

      Sep 27, 2013 at 9:20 pm · @ReplyReply to this comment ·
    • JimboinLA
      JimboinLA

      Shaddup you face!!

      Sep 27, 2013 at 9:21 pm · @ReplyReply to this comment ·
    • JimboinLA
      JimboinLA

      Shaddup you face!!! DeCecco is also much better than the hate pasta…I forget it’s name. Seriously, is that guy a junkie??

      Sep 27, 2013 at 9:22 pm · @ReplyReply to this comment ·
    • mauikamaaina
      mauikamaaina

      Love Bertoli … Ronzoni, too. Never used Barilla;now I never will. No loss!

      Sep 28, 2013 at 1:22 am · @ReplyReply to this comment ·
    • EManhattan
      EManhattan

      Some Barilla-owned brands which don’t have “Barilla” in the name:

      Alixir — alcoholic beverages,
      Crisp’N Light — biscuits, cookies,
      Cucina Mediterranea — Frozen main dishes,
      Fantasie Del Sole — many food products,
      First Fast — coffee, other food products
      Italy’s #1 Pasta — pasta,
      Macine — baking powder, salt,
      Mulino Bianco — baked goods,
      Natura Al Dente — many food products,
      NutriPlus — pasta,
      Orizzonti — coffee, other food products
      Pan Di Stelle — biscuits, cookies,
      Pavesi — Coffee,
      Pavesini — baked goods,
      Plus — sauces,
      Restaurant Creations — pasta sauces,
      Ringo — baking powder, biscuits, cookies,
      Ritornelli — biscuits, cookies,
      Share The Table — baking pans,
      The Choice of Italy — pasta,
      Voiello — coffee, other food products
      Volare — semolina-based snack foods

      Sep 28, 2013 at 1:57 am · @ReplyReply to this comment ·
    • Garth
      Garth

      Bye, bye , Barilla … Welcome to my home Bertolli !!!!

      Sep 28, 2013 at 2:34 am · @ReplyReply to this comment ·
    • Garth
      Garth

      Arrivederci Barrilla …. BENVENUTO BERTOLLI !!!!!!!!!!!

      Sep 28, 2013 at 2:41 am · @ReplyReply to this comment ·
    • Garth
      Garth

      @EManhattan: Many thanks for the list.

      Sep 28, 2013 at 2:46 am · @ReplyReply to this comment ·
    • seaki
      seaki

      Bertolli,……you are in my kitchen,….Turdilla,…..your gone!

      Sep 28, 2013 at 3:12 am · @ReplyReply to this comment ·
    • darkorient
      darkorient

      As a stereotypical Asian guy, I only eat instant noodle. Guess it’s time to switch to Bertolli with its awesome ads!

      Sep 28, 2013 at 12:08 pm · @ReplyReply to this comment ·
    • Derek Williams
      Derek Williams

      It is ungracious not to accept a person’s apology, sincerely given. Mr Barilla has recanted his earlier remarks and offered to meet with representatives from? the affected LGBT minority. Considering that he could have stood by his earlier comments, but has chosen not to, I regard this as a step in the right direction. I will be even more persuaded if the Barilla company includes LGBT in its company anti-discrimination policy, and includes LGBT and racial diversity in its advertising in some way.

      Sep 28, 2013 at 12:24 pm · @ReplyReply to this comment ·
    • Niall
      Niall

      Haha gotta love the marketing guys at Bertoli, really smart. Seeing their competitor shooting itself in the foot, brings out an ad to boost themselves and kick Barillo when they’re down.

      Sep 28, 2013 at 3:07 pm · @ReplyReply to this comment ·
    • EManhattan
      EManhattan

      @Derek Williams It is not ungracious to refuse to accept an apology which is a back-handed insult. In the Barillo apology, they only seem to regret the response to Guido’s comments – not the comments themselves.

      They still, apparently, stand by those insults, they’re just upset that we are not saying “you’re right, we’re inferior humans who are bad to children, thanks for letting us eat your pasta”. Instead we are, impolitely but quite justifiably, taking Guido up on his suggestion that we eat other companies’ pasta, and not letting him off the hook for being an asshole.

      @Niall I’m glad that the folks at Bertoli are bringing out an ad to kick Barilla when they’re down. Barilla is down because Barilla has claimed that gay couples are bad to children, and claimed that families which include gay people are bad families. They deserve to be kicked.

      I’m tired of all this crap, I’ve put up with attacks from smug religious straight people for too many decades to have any patience at all with them any more. Fuck Barilla up now.

      Some Barilla brands which don’t have “Barilla” in the name:

      Alixir — alcoholic beverages,
      Crisp’N Light — biscuits, cookies,
      Cucina Mediterranea — Frozen main dishes,
      Fantasie Del Sole — many food products,
      First Fast — coffee, other food products
      Italy’s #1 Pasta — pasta,
      Macine — baking powder, salt,
      Mulino Bianco — baked goods,
      Natura Al Dente — many food products,
      NutriPlus — pasta,
      Orizzonti — coffee, other food products
      Pan Di Stelle — biscuits, cookies,
      Pavesi — Coffee,
      Pavesini — baked goods,
      Plus — sauces,
      Restaurant Creations — pasta sauces,
      Ringo — baking powder, biscuits, cookies,
      Ritornelli — biscuits, cookies,
      Share The Table — baking pans,
      The Choice of Italy — pasta,
      Voiello — coffee, other food products
      Volare — semolina-based snack foods

      Sep 29, 2013 at 3:36 am · @ReplyReply to this comment ·
    • dvlaries
      dvlaries

      If I could time travel back to my 18 year old self in 1972, I wonder if I could convince him we’d ever have this kind of power one day. Lots to fix yet, but we’ve come a long way baby.

      Sep 29, 2013 at 12:02 pm · @ReplyReply to this comment ·
    • Polaro
      Polaro

      Firing him would have appeased me, had it not been for the fact his name is on the company. I will never again buy a Barilla product. He can have his opinion. And I can act on mine.

      Sep 29, 2013 at 1:01 pm · @ReplyReply to this comment ·
    • MK Ultra
      MK Ultra

      Barilla basically said, he doesn’t consider us “real” families, that we shouldn’t be allowed around children, and though he throws us a bone and says we should be able to do what we want, he qualifies it with “as long as we keep it away from normal people”.
      His whole rant and the following apologies have all given the impression that his opinion is “ewww, I just don’t like them. But they can continue giving me money”

      There isn’t an apology in the world to make that right. If Barilla wants the negative PR to go away, he’s going to have to spend a lot of money showing gay people and our supporters just how much we mean to him. He’s going to have to put his neck out to make it right and be pro-gay all over the place and bring his chequebook with him.
      The message being – homophobia is bad for business.

      Sep 29, 2013 at 6:40 pm · @ReplyReply to this comment ·
    • ParkerSparx
      ParkerSparx

      @EManhattan: Barilla also owns the WASA brand of products.

      Sep 30, 2013 at 9:58 am · @ReplyReply to this comment ·
    • krystalkleer
      krystalkleer

      their new mascot…NOODLES the clown!
      http://getoffmydress.blogspot.com/2013/09/send-in-clowns.html

      Sep 30, 2013 at 12:38 pm · @ReplyReply to this comment ·

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