Following in the digital footsteps of Amazonâs Kindle Paperwhite, Microsoft has launched a new ad for Outlook that incorporates a lesbian wedding.
In the spot, above, a woman shoots emails to various friendsâincluding a woman who just tied the knot with her female partner.
âThings have changed significantly in terms of risk and reward,â LGBT marketing consultant Bob Witeck told the AP. âBusinesses donât view this as a risk model any longer.â
They have changed, but how much? Both the Paperwhite commercial and the Outlook clip only appeared onlineâwhere they can reach LGBT and progressive consumers without âoffendingâ traditionalists.
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
We want to see an ad with a Midwestern farmer kissing in the cab of a Chevy truck, and we want to see it during Two and a Half Men.
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h/t: Joe. My. God.
CJ Sanders
The post is wrong about the Paperwhite commercial only running online. I first saw the ad on broadcast TV. It airs all the time on the HGTV channel, for example.
Dionte
Beautiful.
tetralix
I have seen the Kindle Paperwhite commercial on several different TV stations, as well.
Lukesaysmoo
My Mom called me when she saw the Paperwhite commercial on TV. I guess I’ll link her to this one so she doesn’t call when she sees it too…I can’t keep a boyfriend for more than 6 weeks definitely don’t need her worked up about marriage.
MuscleModelBlog.com
Even though I think that this is a great step in the right direction, notice that it was a commercial of two women…not two MEN. Male homosexuality is much more threatening than female homosexuality to traditionalists.
And as another commentator posted, I want to see this ad not only on HGTV but also on a local affiliate playing reruns of Two and a Half Men. đ
hyhybt
“where they can reach LGBT and progressive consumers without âoffendingâ traditionalists” is untrue anyway. There’s a whole industry whose purpose is to make sure those “traditionalists” stay worked up and which, therefore, will ensure they see the ads.
Genda
Nice job, Microsoft.