Following in the digital footsteps of Amazon’s Kindle Paperwhite, Microsoft has launched a new ad for Outlook that incorporates a lesbian wedding.

In the spot, above, a woman shoots emails to various friends—including a woman who just tied the knot with her female partner.

“Things have changed significantly in terms of risk and reward,” LGBT marketing consultant Bob Witeck told the AP. “Businesses don’t view this as a risk model any longer.”

They have changed, but how much? Both the Paperwhite commercial and the Outlook clip only appeared online—where they can reach LGBT and progressive consumers without “offending” traditionalists.

We want to see an ad with a Midwestern farmer kissing in the cab of a Chevy truck, and we want to see it during Two and a Half Men.


h/t: Joe. My. God.

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