What makes a car … gay? We’re pretty sure there’s a blog dedicated to answering just that question, but at the New York Auto Show, reps from car makers like General Motors were on hand to explain it.
Aside from learning Saturn is the most popular GM brand for transsexuals, gossipeuse Ben Widdicombe traipsed among the new paint jobs and hears from GM’s LGBT spokesman Joe LaMuraglia, who founded the site Gay Wheels, that it “isn’t the person’s sexuality, it’s the person’s lifestyle” that connects a queer with a car. “And when you’re in marketing or market research or product planning, it’s all about life-stages and lifestyles. A gay or lesbian couple in their forties with no kids are very different from a straight couple in their forties with four kids. So it’s not really that their sexuality has anything to do with the car they’re driving, it’s more where their life-stage is.”
And thus, GM’s gay-targeted marketing isn’t about showing how its autos are perfect for the modern homosexual, but how they’re perfect for the modern homosexual lifestyle.
You know, the “alternative” one you’re leading right this moment! Vroom vroom, y’all!
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
terrwill
Anything to perpetuate the stereotype that sex is all we think about. Hey, wait a minute, sex IS all we think about!
ossurworld
I used to drive a Mercedes Benzover, but now I am in a Faguar.
Hilarious
I can’t wait to see the line of dick shaped cars made just for us.
Jon (the other)
oh PHOOEY. . .I drive a beat up old ford truck with a hound hanging out the window. . .I guess we got lost in some demographic.
mdthom
To hell with the cars, I want to know where that car wash is.
asa1973
Queerty is truly no longer SFW. While the image is lovely, it would be nice to return to the old days when the images on the homepage were rated PG with a caption that “clicking here” would take you to NSFW content.
Why do I keep coming to this site???
asa1973
And…actually, the “lifestyles” comment makes sense.
It would have been better had LaMuraglia stated “A gay or lesbian couple in their forties with no kids are very different from a GAY OR LESBIAN couple in their forties with four kids. So it’s not really that their sexuality has anything to do with the car they’re driving, it’s more where their life-stage is.”
We may have the same orientation, but our lifestyles can be completely different. Sometimes it takes marketing experts to make us realize this about ourselves…
ChicagoJimmy
@asa1973: Okay, you’re at work, getting paid, and yet have time to read Queerty and comment. Funny that you’re complaining about content and not doing your job. Where do you work? I’ve been out of a job for a year and would gladly take over your spot. I’ll even promise my new employer that I won’t surf the web for non-business related purposes while on the clock.
Get over yourself and do your job!
asa1973
@ChicagoJimmy: You wouldn’t want my job. Believe me. I don’t care how unemployed you are. Most people can’t handle working where I work. They quit from exhaustion or embarrassment or they get fired. I’d happily take the unemployment over the job. So, if you can guess where I work, please rat me out to my bosses. Here’s a hint, I live in Chicago, too.
And ever heard of a late lunch break, dimwit? And…I’m not the one who came up with the abbreviation “NSFW” so please don’t fool yourself into believing that the majority of the commentors on any blog during work hours aren’t commenting from work.
SSCHIEFRSHA
There is no amount of advertisement that can lure me from by Lexus and Range Rover. Best wheels on the market bar none.
Sam
@ChicagoJimmy: Reading Queerty from work (along with a whole host of other gay blogs) is one of my job responsibilities. Jealous?
asa1973
@ChicagoJimmy: Sorry. I was truly an ass. Unemployment has hit my home and many of my friends’ homes very hard. I really, really, REALLY hate my job, and I took it out on you when I should just be thankful I have a steady paycheck and bosses who think the world of me and the work I do – even though that work has in 7 years robbed me of my youth, sense of humor and adventure, and positive perspective on life.
I should just shut up, get back to work, and let Queerty turn itself into a porn site at which I can look when I get home.
Yay car show! Yay cars for gays!
Steve
PLEASE, KEEP THE FRONT PAGE “SAFE FOR WORK”.
And, if any article is NSFW, please label it as such in the caption that links to that article.
Kieran
That picture would make a great advertisement for Nair.
j
Seriously where’s this pick from??
Joey
@j: I searched for a source on tineye.com and at first glance, it seems to be European (gee, big surprise) in origin. When I searched, there were 122 results.
Sexy Rexy
@terrwill: That isn’t so much a gay stereotype as it is a MALE one….
jason
Gee, I didn’t know there were gay cars. Is there a dating service for gay cars?
Chris Porter
@j: Sadly enough, from the back I can almost tell you for sure from experience those look like Seancody’s boys.
lookyloo
A gay couple in their 40’s with no kids has a different lifestyle than a straight couple in their 40’s with 4 kids? NO SHIT – ONE COUPLE HAS 4 KIDS! Why are the words ‘gay’ and ‘straight’ even in that comparison? If this is how this is how GM thinks about marketing, no wonder they needed to be financially saved from themselves.
musclemutt
Can’t tell what you guys a gawking at since once again the hotlink to the other site is broken.