J.C. Penney was the big winner at the GLAAD Amplifier Awards in New York last night, thanks to famed gay dads Cooper Smith Koch and Todd Koch—who appeared in the retailer’s groundbreaking Fathers Day ad, “First Pals,” along with their kids, Claire and Mason.
The awards, which honor LGBT-inclusive marketing, advertising and public relations, saw carmakers Lexus and General Motors tied in the LGBT market category —Lexus getting a hat-tip for its celebration of The Advocate‘s 45th anniversary and GM for its cute hybrid ad, “Mom, Dad, I’m Electric” (right).
“Tonight’s nominees and award recipients set new industry standards which underline the value of gay and transgender consumers,” said GLAAD President Herndon Graddick. “More and more companies are moving toward campaigns that include LGBT people, not only as potential customers, but as part of the American cultural fabric.”
Celebrities attending the awards included Real Housewifes Ramona Singer and Aviva Drescher, actor Christian Campbell, model Isis King, author and realty star Josh Kilmer Purcell, entertainment editor Janet Mock, and RuPaul‘s Drag Race alums Carmen Carrera, Jiggly Caliente, Mimi Imfurst, and Phi Phi O’Hara. At the top of the ceremony, host Wilson Cruz took a moment to remember performer Sahara Davenport, who passed away on Monday.