Are NOM and Stand for Marriage Maine Really Scared They’re Going to Lose?


The gays aren’t the only ones to using recent events as a call to action to generate cash. The wedding planners at the National Organization for Marriage are doing it too!

Faced with losing the battle for marriage equality in Maine, NOM’s exec director Brian Brown sent this missive to supporters hoping to drum up cash for Stand For Marriage Maine, the Catholic Church-backed misinformation organization:

Let me be direct: Unless we act now, marriage will be redefined in Maine. Never before have voters had the chance to directly overturn the legislative enactment of same-sex marriage in any state in the country. If we lose marriage in Maine, we risk losing marriage everywhere.

I’m not asking you today for contributions for the National Organization for Marriage. NOM is dedicated to winning the marriage fight. Period. We don’t have a bloated staff or overhead. We were the largest contributor both to the Proposition 8 effort in California and to Stand for Marriage Maine. We put our money where our mouth is. But we have stretched ourselves as far as we can go.

It is now up to you to make the difference. We want your money to go where it is most useful in the fight. And right now, Yes on 1/Stand for Marriage Maine needs your support in a way that no state marriage group has needed it before.

I’m asking you to read the powerful e-mail below from my friend, Marc Mutty, chairman of Stand for Marriage Maine, and to think long and hard about what marriage is worth to you, your family, and your country—and then to give whatever you can today to Stand for Marriage Maine to protect this precious institution.

So what does Mutty’s message say?

We knew we were being vastly outspent from the fact that the No on 1 campaign was able to air their advertising upwards of 50% more than our Yes on 1 campaign ads. We had a clue that the other side was awash in money because of the dozens of paid staff members they have on board their campaign. But we never dreamed the situation was as dire as it is: our opponents have raised approximately $1.6 more than we have and are conducting a financial assault on the institution of marriage. Overall, they have raised an astonishing $2.7 million from gay marriage supporters across the country!

We are in desperate need of additional financial support or we risk losing because our opponents are attempting to buy themselves an election – and destroy the institution of marriage in the process.

Is NOM and S4MM really scared over losing the fight for inequality? They might be, if they’ve seen Maine’s polling data, which shows No On 1 leading with voters. But also, these groups aren’t the only one to use “dire” situations and “act now!” come-ons to generate cash; that’s been HRC’s shtick since they started a listserv.

So we’re not quite convinced these groups think they’ve lost the fight that ends Nov. 3. But we’ll have plenty of fun on Nov. 4 publishing some of these lines as pullquotes.