Barcode Revolution: Because The Beeping During Checkout Should Be More Entertaining

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With so many opportunities to create something beautiful out of the everyday mundane, we’re waiting for the day when trash cans dotting every New York City corner display works by local artists. Maytag is on moving in the right direction by reinventing washers and dryers as installation art. But it’s Barcode Revolution that proves even the most simple ubiquitious aspect of our daily routine can elicit some charm. The company took a basic question – Why has the barcode never changed? – and “set out to innovate a new way for companies to think about how their valuable product real estate gets used.” The result is an effort to bring top Japanese to the U.S. — and make sure event he packaging is pretty.

Barcode Revolution