brand extensions

David Beckham’s Underwear Bulge Will Soon Bear His Own Name

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You’ve seen his bulge plastered on billboards all over the world. David Beckham’s only problem with that? The underwear band read “Emporio Armani,” not “Beckham.”

The soccer star is planning to launch his own underwear line, says The Internet. And if wife Victoria’s breathless comments are to be believed, it won’t be a line featuring any extra padding in the front.

Smart marketing move? Absolutely. Splashing your bits and pieces in form-hugging fabric doesn’t just bring The Gays, but The Straights who want to be you.