Scott Herman, the Real World: Brooklyn superhero, underwear model, and gay rights supporter, is trying to sell us on his $4.99/month membership to ScottHermanFitness.com. How to make the pitch? By uploading a 20-minute video of himself doing his chest workout. Sans shirt. Pitch perfect, eh?
No, we’re not getting a cut of his fees, but Herman joins a growing list of fitness instructors marketing their wares via YouTube, whether they’re selling monthly training subscriptions, workout DVDs, erotica, or a mix of both (some links NSFW). Though we’d like to know what fraction of YouTube viewers actually pay for product, versus those logging on for some PG-rated whack material.