Gay design duo Domenico Dolce and Stefano Gabbana continue to dominate the fashion world. In addition to revamping their London boutique, the former lovers opened a new space here in New York City. As many of you know, however, retail space has evolved considerably over the past few decades. Gone are the box-like rooms and in are architectural dreams, like Comme des GarÃ§ons’ womb-like space on 26th street.
Here Dolce and Gabbana talk to Wallpaper about retail’s architectural revolution:
Do you think the design of a retail space is more important nowadays to the customer than it was in previous decades?
SG: The stores’ concept has always been very important. What has changed is the way customers live the shopping experience. If they choose a luxury brand, they don’t look only for high quality, innovation and attention to details, but they also want to enter a dream world and feel like superstars.
Damn straight! Why can’t all shops have the same mentality. Salvation Army, we’re talking to you!