marketing marriage

Equality California Infiltrates Miss California USA With This (Lackluster) Ad

Oh look, it’s another “softball” ad promoting gay marriage. It’s the same thing we saw during Prop 8, and again in Maine during the Question 1 battle. These ads don’t work. But why is this one notable? Because its creators, Equality California, will be airing the mini-story about Mary-Kate’s moms Frances and Cynthia during Sunday’s broadcast of the Miss California USA pageant. You know, the one that Carrie Prejean won? And then, lost?

EQCA, meanwhile, is holding out for a 2012 ballot repeal of Prop 8. So for now, this ad is just a gentle reminder that, “Hey, there are still gays being discriminated against around here.”