the shot

Finland’s Green Party Reaches Out to Leather Daddies

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THE SHOT — The Green Party Of Finland’s new ad campaign, “Courage is to understand diversity.” [via ScaryIdeas]

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14 Comments

  • Alexandre

    why is it in English…

  • Dave

    It’s in English because unlike America, most countries all over the world teach their children second and third languages. Ingles/Anglais/Inglese is usually one of them. (Yes I speak muliple languages)

  • Josh

    The more important question is, why are they wearing sweatpants?

  • Paholaisen asianajaja

    Finland’s current president Tarja Halonen worked in SETA, the Finnish organization for sexual equality, in the 60’s. Gay issues aren’t so hush hush in Scandinavia.

  • Dave

    @Paholaisen asianajaja: Thanks for that tid bit. I think the only countries where gay is an issue are the ones that are at war…Hmmm USA and Iraq and use religion to strip people of rights and pass judegement for anyone different.

  • Castigator

    Why’s the bottom got a whip in his hand?

  • andy_d

    @Castigator: what makes you so sure he’s a bottom? ;-)

  • J

    @Castigator: Why’s the bottom only got three fingers? XP

  • Percival

    @Dave: Actually Poland, The Czech Republic and several over former Soviet and Eastern European counties have a long history of persecuting gays.

  • eagledancer4444

    As an American Indian (who speaks multiple languages) during my extensive work in Europe, I would often find English used in ads, and I was told by “locals” it’s used to be “different” (wow–and in an ad for diversity…)and get noticed in the same way American ads will sometimes use French to make the ad “sophisticated and exotic,” or Spanish to actually sell to a specific economic group. For the target population of the ad, their association of English may be more towards the UK, rather than the US.

  • M Shane

    Why are Scandinavians in America so narrow minded? I don’t even think there is much of a real leather community in the midwest, or that people know what it is.

  • Miguelito

    I think in this case is just a translation done by the agency to show it internationally (ad festivals etc)… english ads are common throughout Europe, but not so common when it comes to political campaign.

  • M Shane

    Why are Scandinavians in America so narrow minded and conventional? I don’t even think there is much of a real leather community in the midwest, or that people know what it is.

    Also Queerty “leather daddies” sounds like a pederast group! S/M , bondage people contrary to a weird image are not nec fat & hairy -not from my experience; and they are straight a lot of the time. Go to San Fran or New York..

  • Rikard

    LMFAO! It’s like they threw on the sweat pants because they realized it was for public display and couldn’t show the cages and cbt devices. So cute, it makes me prou7d to be a gay scandimerican.

Comments are closed.