This is great news for our advertisers: Some 54 percent of adult gays and lesbians report reading blogs, according to a new Harris Interactive study, compared to 40 percent for heteros. That’s up 3 percent from two years ago. Good job everyone!
Moreover: “Not surprising, over one third (35%) of all lesbian and gay male adults report they read blogs specifically tailored for gay and lesbian news and interests. More than half (53%) of these readers also say they visit gay and lesbian blogs weekly, and one in five (19%) do so daily.”
You’re also more likely than straights to visit social networking sites. Sorry, no details about adults’ “adult” browsing habits.