Never before has so much zeal gone into convincing a company to advertise more, but one group feels it is paramount that consumer goods giant Procter & Gamble distribute their gay-inclusive Tide commercial for the US of A.
We covered the ad in question back in December of last year, which features a snippy gay couple lovingly throwing shade at one another. Because marriage, and laundry.
But despite positive media coverage, the ad was only ever shown in Canada, that bastion of clean laundry and open minds.
A Change.org petition is trying to change that.
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
“On the heels of The Supreme Court’s historic decision in favor of gay marriage, please join us, as well as P & G stockholders, and even members of the Gamble family, in asking Procter and Gamble to ‘turn the Tide’ and bring this long-overdue message of consumer inclusion to US airwaves,” the petition says.
“Let them know that our money spent as LGBT and LGBT-friendly consumers is worth their money spent as advertisers (a fact that Tylenol, Chobani and Wells Fargo have successfully capitalized on in the past month alone). Tell them that their courage will not only generate greater sales, it may even save lives.”
While we have our doubts whether the below commercial could save many lives, we’d love to see more ads like this popping up on American TV.
Do you think the issue is worthy of a petition?
Watch below:
William Meyer
OMG! Gay people do laundry? What’s this world coming to?
primativo
I actually DO think a commercial like this could save lives in the larger scheme of things. Growing up, I never saw anyone like me on TV. Even now, some young gay folks I know are forbidden from watching television programs with gay characters in them. But gay characters in a commercial? A parent couldn’t get to the remote control fast enough to change it. So if I were in Anytown, USA, feeling suicidal and alone (as I often felt as an adolescent), seeing an older version of myself doing something normal like laundry would be of great comfort… I’d think twice not only about taking my life, but if I were a bully constantly exposed to the normalcy of gay life, versus some distorted myth of it, I’d begin to integrate it into my consciousness in a new way.
Glücklich
@William Meyer:
Not I. I think I have a Tide Stick at home for emergencies but otherwise *all* of it gets sent out.
If you’re in the SF Bay Area, these guys are THE. BEST. Haven’t done laundry in YEARS.
http://www.peninou.com/index.html
PaulDante-Michael Phang
i feel better about 10$ detergent
jwtraveler
I use Arm % Hammer fragrance-free.
christopherducati
yeah, I’m still not using tide.
charlie_jackpot
I don’t see those two together