Consumer manufacturing giant Procter & Gamble has a commendable track record when it comes to its LGBT employees. Now a new Canadian TV spot for Tide featuring a snippy gay couple lovingly throwing shade at one another projects that sentiment to the consumer. Because marriage, and laundry.
Even a buy-one-get-two-free promotion on generic detergent isn’t a good deal for these two, who apparently make such a mess that they have to “do the laundry three times to get it clean.” Either the one in glasses is borderline OCD or these two haven’t lost their spark in the bedroom.
That or they prefer silicone, the arch nemesis of sheets.
Or as we discover next, Tide is just that much better, which for the sake of this ad, OK. But really, if Tide is good enough for a gay couple’s stains, it’s good enough for any job.
P&G has previously come out strong for gay marriage. “We have always supported our employees and fostered a culture of inclusion and respect — this includes the right to marry whomever they choose and to have that union legally recognized,” said Deborah P. Majoras in November, P&G’s chief legal officer and executive sponsor to GABLE, the company’s gay, lesbian, bisexual and transgender-allied employee group.
Here’s the ad: