Pitti Uomo is a four-day menswear trade show in Florence, Italy. With an abundance of photographers in attendance, extravagantly dressed men flock the streets in hopes of attracting their attention with their flashy frocks. Filmmaker Aaron Christian turned the event into his own wildlife special with this mockumentary following the Pitti Peacocks.
Here’s what Christian has to say about his project:
After working in the fashion industry for over 5 years, and regularly attending the biggest fashion shows in the world I started to notice that there was a small change happening in and around the shows.
Street style by this time had become a huge industry with photographers shooting for the world’s biggest fashion publications showcasing the hottest looks on the street to eager consumers.
However, the last few years I began noticing that those attending the shows became all to aware of the photographers.
Unlike the cues outside of the city shows, where photographers have a few seconds to snap their favourite look. Pitti Uomo is a four day long menswear trade- show.
It’s a vast space where attendees spend all day walking around, visiting stands, eating in the sun or catching up with fellow fashion colleagues – and so consequently it has become a prime spot for the worlds top street style photographers to document and shoot some of the most stylish men on the planet.
It’s become a peacock parade where the men show off their outfits in all their glory hoping to get snapped by the top photographers.
It’s quite comical, the way the fully grown men pace around subtly trying their best to get snapped, and it’s the perfect location for this wildlife style mockumentray to take place.