Speaking with Politico, an anonymous (of course!) Bush insider used the tainted term while going over his keys for a McCain victory in November:
The tactics that got them to mid-September in a tie are not going to get them to 50 percent plus one in November. They need â€¦ an eye toward driving out the range of contrast that makes McCain different from Obama (action-oriented rhetoric v. grand prose; accessible v. uppity; humble servant of country v. arrogant).
Yahoo! Expect more of this bullshit as Election Day draws nearer.