Last month we learned a new — and admittedly awkward — word: spornosexual.
Mark Simpson, who is credited with coining the word “metrosexual,” penned a piece for The Telegraph outlying his argument that the metrosexual is dead, long live the spornosexual.
Here’s some of what he had to say:
“Glossy magazines cultivated early metrosexuality. Celebrity culture then sent it into orbit. But for today’s generation, social media, selfies and porn are the major vectors of the male desire to be desired. They want to be wanted for their bodies, not their wardrobe. And certainly not their minds.”
We wanted to get to the heart of the spornosexual, so since selfies apparently play such a prominent role in their lives we looked no further than Instagram to get an inside look.
All we had to do was look up the hashtag #spornosexual to get a better sense of how guys are interpreting masculinity through well-posed muscle flexion.
Hot? Desperate? Somewhere in between?
Here are the self-described spornosexuals we found (and let’s be honest, Instagram user guytgulotta is currently dominating the trend):
The Telegraph even went a step further and produced this hard-hitting video piece on the life of a spornosexual, called Back shaving & barbell pressing: meet the spornosexuals:
Is spornosexual here to stay?