The “show yours. #mycalvins” initiative started off with a bang: the first 24 hours saw over one million fans joining the conversation and proudly showing off their favorite pair from the beloved brand. For those of you who don’t know, the new Calvin Klein campaign, started last week, is inspired by “selfie” culture, encourages user generated content, and lets consumers of the product interact with the brand in a whole new way. How do CK models do it? Check out some of the photos below, then head on over to The Underwear Expert for the rest of the set.
Photo Credit: Calvin Klein