Marketing Hate

Ring Ring! Mexico’s Homophobic Advertising Is Calling

Don’t speak Spanish? That doesn’t mean you won’t be able to understand the homophobia in this ad!

Latin gossip site Guanabee reports: “In this regional spot from Northern Mexico for a cell phone dealer called Ahorro Cel, a woman receives a call from someone asking to speak to her, ‘maricon,’ or faggot, son. To which she replies, ‘He’s no faggot!’ To which her son, who has popped out of the adjoining room in drag, applying blush, replies in his queeniest whine, ‘Yes I am, mah!’ Then the announcer says something about expecting the unexpected from Ahorro Cel. And then there’s a gay little person because all adds about Mexicans must feature a little person.”

Hopefully you’ve got Tony Perkins and Maggie Gallagher in your MyFaves.