“Unbreakable Kimmy Schmidt” Star Tituss Burgess Has His Own Brand Of Pinot Noir, Because Of Course He Does

Unbreakable Kimmy Schmidt star Tituss Burgess just knew you couldn’t stop humming Peeno Noir, so he decided to launch his own brand of Pinot Noir wine.

Get those coins, gurl…get those coins.

Burgess announced his newest venture via Instagram, and we must admit we howled when we first got the news. It’s a big deal, so Fortune has the scoop on the business end of things:

It’s a 2014 Santa Barbara County Pinot Noir named simply “Pinot By Tituss.” According to the product’s Facebook page, it’s stainless steel fermented and then barrel aged for eight months. The medium bodied wine is described as having “aromas of dried fruits, slate, subtle rosemary, coriander and roses,” “flavors of plum and black cherry cola,” and “tones of toasted oak and leather.”

You can already place an order for a $25 bottle (or a $600 case) of Pinot By Tituss online. It’s available in 34 states and will start shipping on March 14, about a month before Unbreakable Kimmy Schmidt returns for its second season on April 15.

Now, it looks like you can have Peeno Noir and Pinot Noir. Drink up boys, drink up. Oh, and if you don’t get the reference, do yourself a favor and watch the video below.

How about we take this to the next level?

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