James Van Der Beek Sells Sexy BJs In Don’t Trust The B—- Promo

James van der Beek is playing a parody of himself on the ABC sitcom Don’t Trust The B—- In Apt. 23, premiering on April 11th. Apparently JvdB of the show is a sort of has-been actor who has sunken to the depths of shilling tight jeans.

“Put your cheeks in a Beek” is one of his taglines for the line of Beek Jeans—so he’s selling BJs, get it?