WATCH: Jesse Tyler Ferguson, Justin Mikita Get Engaged, Launch Marriage-Equality Bowties

Gay celebrities are getting married left, right and center. So Jesse Tyler Ferguson decided he was going to announce his engagement to longtime boyfriend Mikita in a truly unique way: He launched a new foundation benefiting marriage equality.

The two cuties teamed up with Tie Bar to create Tie The Knot, a site selling a stylish collection of unique bowties beginning in November. Proceeds from neckwear sales will go to various groups fighting for the right of gays and lesbians to make it legal.

In the course of discussing the endeavor, Ferguson lets slip that he popped the question—and Mikita said yes. “Who wouldn’t want to see us get married?” asks Ferguson, above. “We’re as cute as puppies—puppies with bowties!”

This is true.