WATCH: Richard Branson Records Out4Marriage Video For UK Marriage Push

Virgin founder Sir Richard Branson has joined the Out4Marriage campaign, recording a video in support of Prime Minister David Cameron’s marriage-equality efforts.

“Over the years, across the world, gay people have been given more and more rights,” he shares. “But in the UK, much of the US and many other countries, one key right is denied, the right for every couple in love to marry. Getting married myself and giving my daughter Holly away at her wedding last year, are among the proudest days of my life. Everybody should be able to experience those moments if they wish to do so, regardless of their sexuality.”

“Sir Richard’s contribution to Out4Marriage shows that changing the law not only has growing levels of support across the politicial spectrum but also from leading figures in the world of business and popular culture,” Mike Buonaiuto of the campaign said.

Out4Marriage officially launched the same day as President Obama’s historic announcement in support of same-sex marriage. Other allies who have recorded videos include Shadow Home Secretary Yvette Cooper, Equality Minister Lynne Featherstone and members of the girl group The Saturdays.