Graddick was formerly the VP of Programs and Communications at GLAAD, so this is a nice promotion for him.
The media-watchdog organization laid off 11 staffers early this year, and has been restructuring since the departure of former president Jarrett Barrios, but insiders are pleased with the choice. Graddick would do well to remember Barrio’s exit, which came after GLAAD’s controversial support of a proposed ATT/T-Mobile merger.
Here’s some more background on the org’s new prez:
Herndon is the current Vice President of Programs and Communications at GLAAD, a position he assumed in 2010. In his role, he has lead GLAAD’s media initiatives and oversees the organization’s National & Local News; Entertainment; People of Color; Religion, Faith & Values; Advertising; and Spanish-Language Media programs.
Under his leadership, GLAAD has engaged in numerous highly visible and impactful campaigns including ‘Stand Up For Ellen,’ which prompted the group One Million Moms—a project of the American Family Association—to end their call for J.C. Penney to fire Ellen DeGeneres as its new spokesperson because she is gay. Herndon also oversaw GLAAD’s work on the Commentator Accountability Project – an initiative launched in March to highlight the extreme rhetoric of anti-LGBT activists who currently appear in national news outlets.
Prior to his work at GLAAD, Herndon served as the Executive Producer of the Global Observatory, a media and communications effort which aimed to bring public awareness to the climate change crisis. He also served as Supervising Producer at E! Networks and the day-of-air news division director at Current TV, the youth-oriented news and entertainment network created by former Vice President Al Gore.
Photo via GLAAD