We once thought Mariah Carey could do no wrong.
Looking at this ad for her new perfume (“M By Mariah Carey”? Barf.), we realize we’ve been such fools! Mariah Carey can do wrong and you’re looking at it.
Aside from the entirely unnatural pose and impossibly svelte, smooth body, we’re particularly appalled by the scent’s slogan: “An ethereal presence. Captivating like a song.” What does that even mean?!
Does it mean, “This perfume’s cheap and will evaporate quickly, but I’m a musician, so you’ll buy it because you love my music”? Probably. And, you know what, Ms. Carey? We’re not buying it.
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
In fact, we’re launching an international boycott until you change that slogan to something more palatable.
Be warned, Mariah, your empire will soon fall! Fall! Fall…
liam_in_sf
I’m not sticking up more Mariah, but I have heard her describe the making of this scent and how the process is very similar to that of creating a song. You have these individual “notes” that all come together to make the final product and each note helps tell the story. I was a bit impressed that it was so well thought out and yet made so much sense. Maybe it was just a clever answer that her PR person came up with, but I think she really does “get it.”
You also have to remember that Mariah is one of the few great singer AND song writers of our day and currently has 17 number one songs under her belt, so mapping the fragrance to her previous successes would be natural.
And I will say that I am not the biggest fan of Mariah’s taste or this ad. Its not horrible, but its not stunning either. Is it airbrushed…sure. But what isn’t these days? I give her kudos for being an artist and taking her creativity in a new direction.
afrolito
Mariah an artist? LMFAO
As far as the ad goes, it’s horrible in every way.
M by Mariah sounds like a low rent ripoff of M by Madonna from a few months back.
abelincoln
How could you think she could do no wrong. Every thing about her is wrong and she has no talent to boot.
Leland Frances
This is just further evidence of what has been sadly obvious ever since her separation from that music industry kingpin. I don’t know what he did to so fuck up her head, but year after year, appearance after appearance, image after image, she demonstrates an insatiable, pathological need to be seen as a sex toy. Her clothes are clearly designed after the same patterns as that retarded, talentless vulva for Jesus Jessica “Daddy, what are you doing in my bed again?” Simpson, and if she doesn’t stop with the boob jobs she’s going to start resembling Amanda Lewhores. Sad. Truly, truly sad.
chase
BITCHES BE CRAZY FOR TALKING LIKE THAT ABOUT MARIAH CAREY!