» The Case Against Disclosure

In the wake of the resignation of CMT artistic director Scott Eckern, who left after it was revealed he donated to the Yes on 8 Campaign, a political think tank is calling for an end to financial disclosures. Sean Parnell of the Center for Competitive Politics said on the site's blog this week that "disclosure essentially amounts to the government making a list of citizens' political preferences, then making that list publicly available to everyone - your family, your employer, your neighbors, the media, even extremists with a penchant for violence." [Politico]

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» Money Wise

Hey, Californian homos, are you thinking about getting gay married? Well, you should take a look at the financial pros and cons first. Pro: no estate tax. Con: Marriage can often result in higher taxes. You take the good and you take the bad… [US News]

  1 Response
Are you Mainstream Gay? Or are you Super Gay?

gayconsumershart.jpg

Los Angeles marketing firm The Asterix Group has released a rather thorough study involving gay consumers, their buying habits and the types of advertising gay audiences find most appealing. You can read an abridged 50-page version of the full report online as a PDF file–and we suggest you do. The Asterix report quantifies queer spending habits in ways we find alternately hilarious and fascinating. The above chart, for example, is taken directly from a section categorizing marys in relation to their money:

  • Super Gays are the most aware of gay identity and the most conscious of anti-gay discrimination. They're very open about who they are and tend to seek out diversity.
  • Habitaters tend to be in long-term relationships and are primarily concerned with domestic issues like children and health care. They go out less often than any other group and watch more TV than any group.
  • Gay Mainstream mix their interest in gay issues and media with mainstream concerns. They come from a variety of demographics and their tastes tend to fall in the middle on most issues.
  • Party People are the most cutting edge and urban in their tastes and the most likely to spend money on personal pampering. They see sexual orientation as an important part of their lives and tend to go out frequently.
  • Closeted tend to be older, living in small towns and aren't likely to have many gay friends or belong to LGBT organizations. They don't follow gay media very often and are the only group that doesn't frequently read The Advocate (the group's most-read magazine is Readers Digest).

What, no category for "Poor Gay People"? Pffft! Whoever heard of a poor gay person?

"Groundbreaking Study Explores Gay and Lesbian Opinions on Print Ads and Commercials" [asterixGroup] (via AfterElton)



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