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The Super Bowl Welcomes $2.8 Million Ad Buy From Hate Group Focus on the Family

Pepsi and FedEx won’t be spending $2.5-2.85 million-ish dollars for a 30-second spot at this year’s Super Bowl, which is sort of a big deal, because Pepsi spent $33 million on ads for the big game last year alone. But you know who’s found the scratch for a publicity-generating ad? Cash-strapped terror Focus on the Family.

Describing the ad only as “life- and family-affirming,” the hate group is refusing to release many other details about what will be in the ad — which is smart, because that will drive up interest (and YouTube replays). But expected to be featured in the ad is Florida Gators star quarterback Tim Tebow (pictured with his girlfriend), the 2007 Heisman Trophy winner, and his mom Pam, who opted to carry her fifth child to term — despite illness and doctors’ recommendations she abort — while in the Philippines with her husband doing missionary work. Aw, what a lovely “don’t abort your fetus” message for all mothers wishing to live on the riches of their professional athlete offspring!

We’re sure the 275 Focus on the Family workers who lost their jobs over the past few years will be happy to see the organization has enough cash to spend on an ad (and secure a luxury advertiser suite at the big game in Miami).

By:           editor editor
On:           Jan 17, 2010
Tagged: , , , , , ,

  • 38 Comments
    • ParisianHilton
      ParisianHilton

      ohhh he’s hot.

      Jan 17, 2010 at 2:58 pm · @ReplyReply to this comment ·
    • James UK
      James UK

      Does this make Janet Jackson the most expenive tit in living memory?

      Jan 17, 2010 at 3:05 pm · @ReplyReply to this comment ·
    • James UK
      James UK

      oops, typo! expensive!

      Jan 17, 2010 at 3:06 pm · @ReplyReply to this comment ·
    • James UK
      James UK

      Or does this mean goodbye to Jarret’s (as in GLAAD) expense account?

      I mean, what’s sauce for the goose, is sauce for the gander.

      Pro gay marriage ads on primetime family event TV.

      Better for the viewers than Pepsi and pizza anyway.

      Jan 17, 2010 at 3:10 pm · @ReplyReply to this comment ·
    • dontblamemeivotedforhillary
      dontblamemeivotedforhillary

      What’s the Super Bowl? Is it, like, the Golden Globes for Super Heroes?

      Jan 17, 2010 at 3:40 pm · @ReplyReply to this comment ·
    • Brian
      Brian

      And the LGBT Community has NEVER had an Ad Campaign. Well, except for those pitiful “victim” Ads we run during referendums.

      Someday we’ll wake up and “re-brand” what “gay” means. Maybe GLAAD should have done that with the $200 million they’ve wasted.

      Jan 17, 2010 at 4:03 pm · @ReplyReply to this comment ·
    • hephaestion
      hephaestion

      I’m betting that the closet case head of Focus on the Family, James Dobson, chose this hunk to do his ad. And I bet he was there for the filming of the ad.

      Jan 17, 2010 at 5:57 pm · @ReplyReply to this comment ·
    • FakeName
      FakeName

      Dobson hasn’t been the head of FotF for the last year.

      Jan 17, 2010 at 6:24 pm · @ReplyReply to this comment ·
    • Lukas P.
      Lukas P.

      What’s FotF’s message going to be? Discipline with love and suffer unto us the children? Adopt a child if you’re straight so the homos can’t get to them? Jesus was an illegitimate child who vocally opposed divorce?

      Unless the ad plays in the first half, viewers will be too drunk and full of buffalo wings to notice anything that doesn’t include cute talking animals, big breasted girls selling beer, or gas guzzlin’ trucks you can use to impress hot chicks.

      I suspect it won’t be a plea to help Haiti — you know, the voodoo country that made a pact with Satan and is now paying the price.

      Jan 17, 2010 at 6:55 pm · @ReplyReply to this comment ·
    • SoylentDiva
      SoylentDiva

      He’s such a skank, and I can’t believe FOTF would think a bunch of drunken football fans would be interested in such an ad.

      Jan 17, 2010 at 8:46 pm · @ReplyReply to this comment ·
    • Dick Mills
      Dick Mills

      I am glad that the hatemongers are pissing money down another hole (and one which has zero chance of ever being effective at eliminating a woman’s right to choose). Every time that they waste money on something other than attacking LGBTs, is a purchase that I applaud. Not only does it show everyone else out there that the hatemongers are ready and willing to hurl their hatred at everyone that they disapprove of, but it also means that they have to split an even smaller pie into ever shrinking slices. And, that’s good for all of us.

      Maybe it also means that they are about to turn their vicious, bile spewing, fire breathing, horned head away from us entirely. They have, after all, pretty much conceded that they will lose in the Prop H8 trial, and maybe that is sufficient for them to throw in the towel. They also may be finding that they don’t get the bang (revenue bilked from the drying husks that they’ve pretty much squeezed dry) for the buck that they have been pissing down the hate-the-gays hole.

      And the hatemongers have yet to announce layoffs for this year… maybe they will soon be down another dozen (or hundred) hate supporting waterboys… one can dream.

      Jan 17, 2010 at 10:04 pm · @ReplyReply to this comment ·
    • Barney F.
      Barney F.

      Is it true that Dobson privately auditioned models and shirtless athletes himself for this tv ad? That dirty old man can’t keep his curious hands to himself. I can’t believe he spent millions on this dude. Next time James, just use the escort section on Adam4Adam, it will only cost you $300.

      Jan 17, 2010 at 10:11 pm · @ReplyReply to this comment ·
    • John from England(used to be just John but there are other John's)
      John from England(used to be just John but there are other John's)

      @Lukas P.:

      Haiti?

      What is that again?

      Jan 17, 2010 at 11:15 pm · @ReplyReply to this comment ·
    • Lady Ga-Gasp
      Lady Ga-Gasp

      Just remember, fellow homos, millions of people under the age of 25, aka: the future of NFL football, will be watching that ad and saying “wha-ah-ahhht!?”

      Give FF the rope, and history will hang them before they can hang themselves.

      Jan 17, 2010 at 11:43 pm · @ReplyReply to this comment ·
    • schlukitz
      schlukitz

      No. 13 · John from England(used to be just John but there are other John’s)

      Haiti? What is that again?,

      Lukas is making a tongue-in-cheek jab at Pat Pevertson who made the totally over-the-the-top comment as quoted…

      Televangelist Pat Robertson said Wednesday that earthquake-ravaged Haiti has been “cursed” by a “pact to the devil.”

      http://www.huffingtonpost.com/2010/01/13/pat-robertson-haiti-curse_n_422099.html

      Jan 18, 2010 at 2:14 am · @ReplyReply to this comment ·
    • jason
      jason

      Instead of complaining about this, why don’t the gay organizations put together a pro-gay marriage ad for the Superbowl? Put your money where your mouth is.

      Jan 18, 2010 at 2:18 am · @ReplyReply to this comment ·
    • jason
      jason

      The gay groups are terrible in their targeting of ads. They should be out there in the mainstream doing the ground work.

      Jan 18, 2010 at 2:22 am · @ReplyReply to this comment ·
    • ossurworld
      ossurworld

      This is discrimination against single men, whatever their orientation.

      Jan 18, 2010 at 5:10 am · @ReplyReply to this comment ·
    • Anthony in Nashville
      Anthony in Nashville

      I’m curious as to where and when that photo was taken. Tebow is looking very redneck there.

      Jan 18, 2010 at 10:13 am · @ReplyReply to this comment ·
    • terrwill
      terrwill

      Prime example of buttaface…………….

      Jan 18, 2010 at 10:15 am · @ReplyReply to this comment ·
    • mikeandrewsdantescove
      mikeandrewsdantescove

      I’ve heard from Out Front Colorado, Focus on the Family is in a world of hurt with layoffs. Kudos, that James Dobson is no longer there – the ultimate homophobe. Hopefully, there time continues to tick away and go under. Spending that amount of money will just make it happen sooner.

      JJ
      http://promotemusic.blogspot.com/

      Jan 18, 2010 at 10:16 am · @ReplyReply to this comment ·
    • John from England(used to be just John but there are other John's)
      John from England(used to be just John but there are other John's)

      @terrwill:

      What is that? ‘Buttaface’?

      He’s face is like a ‘butt’?

      Sorry never heard of this saying were I come from…

      Jan 18, 2010 at 10:27 am · @ReplyReply to this comment ·
    • RomanHans
      RomanHans

      Meanwhile, on the cover of People or a similar rag this week, there’s Sarah Palin with a headline saying something like, “I’m so glad we didn’t abort our little Down Syndrome kid!”

      The far-right is evidently ramping up their efforts to stop abortion by saying they’re glad they kept their kids. Me, I’m glad I was cruising Central Park at 3 am on December 12, 1999, because I met my boyfriend there, but I’m thinking it’s probably a little silly to recommend that to everyone.

      Jan 18, 2010 at 11:22 am · @ReplyReply to this comment ·
    • romeo
      romeo

      @ John #22: “butter face” as in soft and creamy. LOL

      Jan 18, 2010 at 11:24 am · @ReplyReply to this comment ·
    • romeo
      romeo

      RomanHans, I’ve still never seen an answer from the right as to whether aborting gay babies, assuming a way to detect them for sure arises, is going to be a legit exception to Pro Life.

      Oops, then they’d have to admit we’re born this way! LMAO

      Jan 18, 2010 at 11:29 am · @ReplyReply to this comment ·
    • terrwill
      terrwill

      @John from England(used to be just John but there are other John’s): Greetings from across the pond;

      Buttaface: The body is hot butta face is not!

      Jan 18, 2010 at 11:33 am · @ReplyReply to this comment ·
    • Same Crap
      Same Crap

      The right is “pro-life” from conception until birth. After the birth, the mother and child are on their own, no government assistance, no help at all.

      Jan 18, 2010 at 11:46 am · @ReplyReply to this comment ·
    • Alfonzo
      Alfonzo

      It really annoys me to see Focus on the Family spending this kind of money for a commercial, money which goes to a corporation that already has LOADS of money.
      That $2.8 Million could help a lot of homeless people, or abused women and youth, or provide healthcare, I could go on.
      I don’t think Jesus would have wanted this kind of money spent on a COMMERCIAL that goes to the wealthy. I think he would have rather seen it go to the poor.
      Matthew 25:40
      “And the King will say, ‘I tell you the truth, when you did it to one of the least of these my brothers and sisters,[a] you were doing it to me!’

      Jan 18, 2010 at 1:48 pm · @ReplyReply to this comment ·
    • Alex Sarmiento
      Alex Sarmiento

      I would love to see an ad campaign with gay guys and some lesbians that kick the shit out of their oppressors. Don’t Fuck With The Gays, Or We’ll Kick Your Ass. Better that than the perpetual de-sexualized victim. Oh, and I am sick of good old boy Tim Tebow. I am so fucking sick of all good old boys. It’s because of them that this country is in the crapper.

      Jan 18, 2010 at 2:00 pm · @ReplyReply to this comment ·
    • John from England(used to be just John but there are other John's)
      John from England(used to be just John but there are other John's)

      @terrwill:

      Lol! Yeah, I agree! I don’t know why they like WORSHIP him on other gay blogs!?

      Jan 18, 2010 at 2:06 pm · @ReplyReply to this comment ·
    • John from England(used to be just John but there are other John's)
      John from England(used to be just John but there are other John's)

      @Alex Sarmiento:

      Very true!

      Jan 18, 2010 at 2:18 pm · @ReplyReply to this comment ·
    • soul_erosion
      soul_erosion

      What a perfect time to flip the steaks on the grill when this commercial comes on. So many of his after game interviews had “god in the mix,” except when Alabama beat ‘em. I guess God was watching some other game that day. Whether or not that Atlanta Falcon, Ovie Mughelli, turns out to be gay and I wouldn’t know if he’s a defensive tackle or not, but I like the thought of him sacking this candy ass buttaface (I never knew what that term meant either until now.)Seems like there was a recent study on the propensity of brain damage to these super athletes. I’d hate to be his sports agent & have to listen to all that fundamental christian drivel.

      Jan 18, 2010 at 3:16 pm · @ReplyReply to this comment ·
    • schlukitz
      schlukitz

      No. 23 · RomanHans

      Me, I’m glad I was cruising Central Park at 3 am on December 12, 1999, because I met my boyfriend there, but I’m thinking it’s probably a little silly to recommend that to everyone.

      As Frank Sinatra sang, however…

      Love is just around the corner, any cozy little corner.
      Love is just around the corner when I’m around you.
      I’m a sentimental mourner, and I couldn’t be forlorner,
      When you keep me in a corner just waiting for you.
      Venus de Milo was noted for her charms,
      But strictly between us, you’re cuter than Venus,
      And what’s more you got arms.
      So cuddle in a corner, any cozy corner,
      Love is just around the corner and I’m around you.

      ;P

      Jan 18, 2010 at 6:24 pm · @ReplyReply to this comment ·
    • schlukitz
      schlukitz

      No. 28 · Alfonzo

      It really annoys me to see Focus on the Family spending this kind of money for a commercial, money which goes to a corporation that already has LOADS of money.
      That $2.8 Million could help a lot of homeless people, or abused women and youth, or provide healthcare, I could go on.

      I think that I can safely say that most of us who post on these threads feel exactly as you do.

      By throwing the $2.8 million away, literally speaking, it only goes to prove to the world that people like these could give a rats ass about helping anyone other than themselves and their sick cause.

      And, from that particular point of view, the $2.8 million was well spent.

      Jan 18, 2010 at 6:28 pm · @ReplyReply to this comment ·
    • elliot bassman
      elliot bassman

      This is the CRAZIEST ad for Focus on the Family!!
      These things usually upset me a lot!!
      But, come on, this is a joke, caked with stupidity.

      Does anyone notice a family reference here?
      This is an ad for PORN!!
      Family?
      All I see is a poster of two nearly naked people-ready to screw around a public pool in the daylight.

      Seems more like an advertisement endorsing Voyeurism , Exhibitionism and Public Lewdness!!
      (Perhaps even a nuanced suggestion of pre-marital sex, and/or adultery).

      I bet 2 bits the Vatican and the Mormon Church would not condone this image!

      Where are the little kids doing their homework, and the parents cooking dinner——oh, oh, now I see them– indoors, on the other side of the pool. Yes, I see two mommies; one mommy is cooking dinner and the other mommy is helping the children with their homework.——–elliot bassman, artist and commentator

      Jan 18, 2010 at 11:29 pm · @ReplyReply to this comment ·
    • tazz602
      tazz602

      The argument they are proposing to support family and say how bad abortion is can work two ways. I”d like to see a similar ad where Hitler’s mother contemplates ending her pregnancy, decides not to, then regrets not killing the unborn Hitler and saving the lives of millions.

      Jan 19, 2010 at 8:40 am · @ReplyReply to this comment ·
    • sixsixpalmsprings
      sixsixpalmsprings

      @dontblamemeivotedforhillary: It’s more like the Oscars for (mostly) straight people!

      Jan 21, 2010 at 10:01 am · @ReplyReply to this comment ·
    • gray hunt
      gray hunt

      the only hate group here are the gays that alwayse hate people (most Americans) that dont agree with them. Fact: NO state where a vote for gay unions has been held voted yes. Zero, none, nada…live with it, I do.

      Feb 5, 2010 at 7:40 pm · @ReplyReply to this comment ·

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