Woo-Woo! Amtrak Rolls Out Gay And Lesbian Ad Campaign
Riding the rails just got friendlier, as Amtrak has released a new ad campaign geared toward LGBT families.
Two “Ride With Pride” ads have been commissioned—one featuring a lesbian couple and their child, the other with a gay-male pair. A link to AmtrakRideWithPride sends visitors to a micro-site with info on East Coast destinations, Amtrak’s gay-inclusive initiatives and rewards programs.
“At Amtrak, diversity is not just a corporate buzzword, it’s a priority,” reads a statement on the site. “We understand that valuing diversity is not only a good thing to do, but a business necessity beyond compliance that plays a vital role in customer service delivery and ultimately the success of our operations. …Our business diversity philosophy means commitment to ensuring our company embraces a culture of respect and appreciation for differences and similarities of all people.”
All aboard!
OMG!! You go Amtrak!!! I’m going to book my vacation NOW!’
·
The new ads are tasteful and, more importantly, Amtrak’s underlying policy, which can be viewed in detail at amtrakridewithpride.com, is thoughtfully crafted and expressed.
Click on the “Amtrak Diversity” button (and there is a place at the bottom of that page that says “Click here to read more”). For a more person-to-person take on this kind of travel experience, click on “Out and About.”
Now we’ll see if One Million Moms have to add another name to their roster of boycotts.