TRAIN OF THOUGHT

Woo-Woo! Amtrak Rolls Out Gay And Lesbian Ad Campaign


Riding the rails just got friendlier, as Amtrak has released a new ad campaign geared toward LGBT families.

Two “Ride With Pride” ads have been commissioned—one featuring a lesbian couple and their child, the other with a gay-male pair. A link to AmtrakRideWithPride sends visitors to a micro-site with info on East Coast destinations, Amtrak’s gay-inclusive initiatives and rewards programs.

“At Amtrak, diversity is not just a corporate buzzword, it’s a priority,” reads a statement on the site. “We understand that valuing diversity is not only a good thing to do, but a business necessity beyond compliance that plays a vital role in customer service delivery and ultimately the success of our operations. …Our business diversity philosophy means commitment to ensuring our company embraces a culture of respect and appreciation for differences and similarities of all people.”

All aboard!

 

 

Get Queerty Daily

Subscribe to Queerty for a daily dose of #advertising #amtrak #business stories and more

7 Comments

  • Richard Ford

    The new ads are tasteful and, more importantly, Amtrak’s underlying policy, which can be viewed in detail at amtrakridewithpride.com, is thoughtfully crafted and expressed.
    Click on the “Amtrak Diversity” button (and there is a place at the bottom of that page that says “Click here to read more”). For a more person-to-person take on this kind of travel experience, click on “Out and About.”
    Now we’ll see if One Million Moms have to add another name to their roster of boycotts.

  • Dennis

    Good for Amtrak.

  • KARUADAM

    @Dennis: I hope you are one of the mother fucker Christian that going to be exterminated in concentration camp I will fire the OVEN! just for you.

  • Oxymoron

    @KARAUADAM, huh?

  • Billysees

    @KARUADAM: No 3

    What brought on such a response from you towards Dennis No 2 ?

    It’s really none of my business I realize.

    But I don’t read any offensive comment made.

  • Charli

    OMG!! You go Amtrak!!! I’m going to book my vacation NOW!’

  • Tommysole

    @KARUADAM: Lovely response from an obviously impotent man.

Comments are closed.