Woo-Woo! Amtrak Rolls Out Gay And Lesbian Ad Campaign

Riding the rails just got friendlier, as Amtrak has released a new ad campaign geared toward LGBT families.

Two “Ride With Pride” ads have been commissioned—one featuring a lesbian couple and their child, the other with a gay-male pair. A link to AmtrakRideWithPride sends visitors to a micro-site with info on East Coast destinations, Amtrak’s gay-inclusive initiatives and rewards programs.

“At Amtrak, diversity is not just a corporate buzzword, it’s a priority,” reads a statement on the site. “We understand that valuing diversity is not only a good thing to do, but a business necessity beyond compliance that plays a vital role in customer service delivery and ultimately the success of our operations. …Our business diversity philosophy means commitment to ensuring our company embraces a culture of respect and appreciation for differences and similarities of all people.”

All aboard!