Nate Berkus is the future of television. Or at least, Oprah‘s brand of television, ’cause that Nancy Grace be makin’ some in-roads! So as CBS works on getting his show off the ground — a difficult project, because local stations don’t want to pay such big syndication fees — Berkus and his publicity team are working on expanding his image. You already know him as the interior designer who stops by Oprah‘s show now and then. But did you know he also designs … Twitter background images?
Ugh. Is this what the meshing of television fame and social media have brought us?
“Designer extraordinaire Nate Berkus is debuting a series of designs that can be downloaded and used as Twitter backgrounds,” reads the release just sent over. “Believe it or not, he’s the only designer doing this and we thought you’d like to know details and possibly share with your readers!” Um, WE BELIEVE IT! And the only reason we’re sharing the news with our readers?
Because this is freakin’ nonsense. Exhibit A at right.
But tell us, Nate (who we actually adore, BTW), what was your inspiration for this new creative work? “Within minutes of clicking around, I found myself commenting on people’s backgrounds…photos of their kids, the dogs, things that were unique to them. I wanted to personalize my page. We started tossing out ideas and the thought came to us to use my sheet patterns from spring. They’re graphic, colorful, on trend….it just felt like a great way to make my page truly my own.”
It’s the 1990s, and GeoCities just hired Berkus.
Collect them all here. Or don’t.
(Photo via Apartment Therapy)