7 Cool Companies That Want Your Gay Money This Holiday Season

guideIf you think Abercrombie’s advertising is too gay and you’re upset because Toys R’ Us doesn’t have enough gender stereotypes in their marketing, then we have just the Christmas guide for you!

The Faith Friendly Christmas Guide is backed by the Faith Driven Consumer group, and primarily exists to alert their primary consumers as to how companies rate based on seven criteria: Pro-Life, Non-Pornographic Materials, Wholesome Entertainment, Philanthropy, Biblical Sexuality, Marriage and Family, and Corporate Responsibility.

Of course, what is terrible for them is absolutely amazing for us, so we decided to flip the choices on their head and give you 7 of the best choices for gays based on the list.  The amazing quotes here are directly from the Faith Friendly Christmas Guide, btw.

Just try to imagine Mrs. Betty Bowers (America’s Best Christian) furiously typing them up while attempting to simultaneously clutch her pearls.

 1. Nike


The Faith Friendly Christmas Guide doesn’t like Nike’s embrace of “the homosexual, bisexual and transgender political and social agenda in the workplace and beyond,” but we think it’s just swell. From those awesome t-shirts that infuse the iconic “swish” logo with rainbow colors to their embrace of out pro athlete Brittney Griner (who will model male clothes for them), Nike is doing a great job showing substantial support for the LGBT community.

 2. Macy’s


The inclusion of a performance from cross-dressing Broadway smash Kinky Boots in their annual Thanksgiving Day Parade probably wasn’t meant as any kind of political statement, but their awesome response to the homophobic online backlash certainly was. The viral photos of star Billy Porter in full drag and Stark Sands in knee-high boots shopping at Macy’s on Black Friday was certainly a part of the campaigning for the “homosexual and transgender political agenda” that TFFCG accuses them of.

 3. Abercrombie & Fitch


Yes, we know that Abercrombie and Fitch is like, SO over, but we will never tire of the relentless parade of very hot and nearly nude manflesh that is perpetually on display in the attempt to sell clothes. Their “highly inappropriate, exploitative, and homoerotic” advertising is definitely what manages to keep them even somewhat relevant. However, the fact that their clothes are so rarely found on any hotties outside of their ad campaigns is keeping them lower on this list.

4. Apple


While we’re sure that Apple’s openly gay CEO isn’t sitting too pretty with this lot, they seem to take more of an issue with the “easy access to soft pornography” in its app downloads, including those from Sports Illustrated and Playboy. Hookup app Grindr isn’t even mentioned, but we figure if these types had any clue as to how much access to hard pornography the average Grindr conversation can lead to, their heads would explode. That is, if they didn’t get too caught up in “exploring” the offensiveness of the app.

5. The Gap


GAP Be One Be Bright advert-842746

Yes, The Gap’s cultural prominence peaked sometime around Sarah Jessica Parker strutting around in wacky outfits to a Lenny Kravitz song, but they keep on pushing on and pissing people off, which is always a good thing. Their “Be One” ad campaign which included probably the least offensive, cherubic, cute gay boys they could possibly find was, of course, an insidious reminder of their support of the “homosexual gay marriage agenda” and freaked the nice people at Faith Driven Consumer right out. Also, now they’re not just freaking homophobes out, but racists too!  Well played, Gap Inc.

 6. Amazon


While it may be quite some time before you’re getting those Noah’s Arc DVDs and the newest Dan Savage book dropped in via drone plane to your home, is the mecca for LGBT folks looking to purchase gay books, music, and media online. That said, it’s no wonder that their entertainment options are seen as “unwholesome” by TFFCG. And honestly, where else on earth are you gonna buy a trashy gay romance novel called How I Met Your Father?

 7. Target


Yes, Target was caught in a bit of a scandal a few years back based on anti-gay donations, but they’ve pumped up their support to the LGBT community big time. Selling a line of pride t-shirts as well as integrating gay couples into their advertising (like the ad seen above) has definitely shored up their support, and if this guide sees their support as not “family friendly,” well, they’re doing something right.

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  • Jackhoffsky

    What’s sad about that GAP pic? That shirt is probably a MEDIUM.


  • yaoming

    “Apple’s openly gay CEO”? Did Tim Cook come out?

  • Richard

    That’s my friend Craig and his partner Sean in the Target ad. So cute!!!

  • TheMarc

    Though there are several companies on this list that certainly belong here due to their unflinching support of the LGBT community, I would love to see a list put together by a grown up that does not use “the relentless parade of very hot and nearly nude manflesh” as a qualifier.

  • DCFarmboi


    Amen! And I would like to see some information beyond their marketing strategies like how they actually treat their lgbt employees — and —the employees of their offshore contractors.

  • trelin

    I hate how Nordstrom is always excluded. They’ve always scored in top tier of best places to work for lgbt, as well as scoring high on lgbt advocacy.

  • KittyLitter

    No respect for number 3. Abercrombie & Fitch. There CEO is repulsive- both looks/personality.

  • balehead

    Of course most of these companies paid Queerty to say this….

  • robho3

    Abercrombie is such an awful company I wish they would go away.

  • SarahFrantz

    (Disclosure: Proud editor of HIMYF here.)
    FWIW: Not only is HOW I MET YOUR FATHER a hot gay romance with an aging boy band member as one of the heroes, but 20% of the all proceeds of the sale are donated to the Ali Forney Center of NYC, a homeless shelter for LGBTQ youth. And HIMYF is part of a Home for the Holidays collection of four stories, all at Amazon. 20% of all proceeds of the entire collection go to the Ali Forney Center:

  • AuntieChrist

    Unfortunately our dollars are not very gay this year, quite sad really…Auntie is making old fashioned Christmas candy and cookies for all her friends…And of course my husband has me, so he needs no other gifts…All I want this year is for everyone to something nice for themselves or someone else…Happy Holidays bitches, light a candle on the Winter Solstice.

  • AuntieChrist

    @SarahFrantz: Awww, good for you. I’m gonna check that out sounds kinda interesting.

  • TinoTurner

    Fuck you Queerty! Why do you never showcase gay entrepreneurs? Macys and Apple don’t need your dumbass help. What about a REAL small, gay owned business like ?

  • fagmango

    What a crap list. There is so very much wrong here from any mention of A&F to…. Hell, it’s just crap.

  • AuntieChrist

    @TinoTurner: I make all natural dog biscuits that look like little piles of poo…Should I send you some?

  • AuntieChrist

    Influenced by the Ancient Greek Lenaia festival, Brumalia was an ancient Roman solstice festival honoring Bacchus, generally held for a month and ending December 25. The festival included drinking and merriment. The name is derived from the Latin word bruma, meaning “shortest day” or “winter solstice”. The festivities almost always occurred on the night of December 24…Christmas or Christ’s Mass is one of the most popular Christian celebrations as well as one of the most globally recognized mid-winter celebrations in the Northern Hemisphere. Christmas is the celebration of the birth of Jesus Christ, called the “son of God,” the second person of the Holy Trinity, as well as “savior of the world.” The birth is observed on December 25, which was the Roman winter solstice… Christians steal everything from every one…Those bastards, killed Kenny…

  • Sammy Schlipshit

    While I do get the point of this article/list, it bothers me the amount of unconscious consumerism this encourages.

    In addition to that, all of those companies are not liberal, GLBTQ friendly.

    You really want to shop at Target with the crap their owner puts out his money for?
    Does them selling some rainbow crap really make you feel better?
    How about all the ageism/beautism that goes with that awful Abercrombie & Fitch?

    Is it OK with you that all of those products are made in other countries employing near slave conditions labor while this country has just dried up and blowing away with the current economic winds?

    Wake the hell up.
    Start acting like someone with a political conscience and higher moral values.

  • hephaestion

    Apple’s Tim Cook is out, though he is rather low-key about being out. He has a long-time male partner.

  • AuntieChrist

    @Sammy Schlipshit: Why buy stuff when you can make really nice holiday treats for people…My best memories is going to my Nana’s and having yummy homemade treats.

  • CoopersDads

    @SarahFrantz: Sarah, thanks for that information. I wish they had mentioned that in the article. The Ali Forney does marvelous work and I’m happy to see this bundle with a portion of the proceeds going to them. Definitely purchasing as gifts.

  • Derek Williams

    Thanks for this list. I will keep it close to hand.

  • mezzacanadese

    I think it’s nice to hear good news for a change! And it is my hope that as time goes on, more and more companies will be gay-friendly.

  • jwtraveler

    There are no pro-gay or anti-gay companies. There are only pro-money companies. They adopt whatever marketing strategies they think will bring in the biggest bucks.

  • Icebloo

    Is that the same Macy’s who have a contract to “expand the Donald Trump brand” ? The same Donald Trump who hates gates, women and non whites ?

    Is this the same Macy’s whose CEO is a personal friend of Donald Trump and who, along with Donald, has been lobbying Congress to end Medicaid, Medicare, Social Security and food stamps ?

    I will NEVER shop at Macy’s ! ACTIONS speak louder than WORDS ! Macy’s is as evil and dishonest as the Catholic Church.

  • Icebloo

    Oh and I forgot to add that KROGER and MACY’s both gave money to Texas Governor Rick Perry in exchange for him to stop the recent Equal Pay for Women legislation. MACY’S is a HORRIBLE company !

  • Amber L. Lewis

    Carson recently got an awesome year old Chevrolet Sonic just by some part-time working online at home… visit this website>>>

  • Ryan Mason

    Why don’t we choose gay owned companies like and support gay owned business and not giant shareholding companies?

  • AuntieChrist

    @Ryan Mason: Because I don’t have a hot label, or hot men to sell it. DUH.

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