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Accustomed to Hating Gays, Microsoft Now Wants to Be Their Web Broswer

Jerry Seinfeld? Yeah, Microsoft is notorious for some terrible advertising. But marketing Internet Explorer 8 on Indian television, the software giant decided to go gay with this spot. The ad is still pretty terrible, but maybe it’s nice to see a company synonymous with discriminating against gays finally recognizing they might actually be a decent customer base?

On:           May 26, 2009
Tagged: , ,
    • alan brickman

      they just want their money…not their respect….

      May 26, 2009 at 9:46 am · @ReplyReply to this comment ·
    • Alec

      @alan brickman: Like virtually every company out there.

      Microsoft is relatively gay friendly, though. I’m not very familiar with that ridiculous X-Box controversy, but I believe they provide domestic partnership benefits and did a quick turnaround on supporting antidiscrimination legislation.

      Exxon-Mobil, now there’s a company to criticize. Or the Amway Blackwater familial empire.

      May 26, 2009 at 10:09 am · @ReplyReply to this comment ·
    • Adam Woods

      Maybe I’m a little dense, but I don’t see how this is pro-gay.

      May 26, 2009 at 11:09 am · @ReplyReply to this comment ·
    • Andrew

      Curious. It’s a tacky ad but it’s kinda nice to see something more overt than the usual suggestive ads we see out there. Wish it were done better. What it evokes most for me is a sadness that this can be shown in India but not in the U.S. I can only imagine the fury of the christofascist-right-wingnuts were an ad like this to air in the states.

      May 26, 2009 at 11:22 am · @ReplyReply to this comment ·
    • fruxforte

      LAWL. Internet Explorer is the worst browser evar.

      May 26, 2009 at 1:17 pm · @ReplyReply to this comment ·
    • SteamPunk

      @alan brickman: Which is why they have the highest-ranking (and probably highest-paid) transgendered executive of any Fortune 500 company.

      Microsoft isn’t as GLBT-hating as we make them out to be.

      May 26, 2009 at 1:37 pm · @ReplyReply to this comment ·
    • JD

      I’m pretty sure that kid’s just gay for pay, which is a crappy take-home image.

      May 28, 2009 at 1:39 pm · @ReplyReply to this comment ·

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