Clever clever: Taylor Swift’s new song leads to surge in donations to GLAAD

Taytay turned a tune into a tip jar with her new song “You Need To Calm Down,” giving a shoutout to LGBTQ media watchdog GLAAD.

And during Pride month. We see what you did there.

In the song, Taylor Swift sings:

“Why are you mad when you could be GLAAD?”

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And no, this is not an ad for paper towels.

TMZ reports that the orchestrated name drop turned into real coinage for the advocacy organization:

“GLAAD recently started a fundraiser to support its LGBTQ advocacy work during Pride Month, setting a $1,300 goal as an homage to Taylor’s favorite number 13 … and we’re told many of the donations flowing in are for $13. GLAAD executive Anthony Ramos is glad to have Taylor on their side … he says, “The fact she continues to use her platform and music to support the LGBTQ community and the Equality Act is a true sign of being an ally.”

Check out the track below: