Morning Goods

Colby Melvin’s Got His Own Brand, And It SOARs Above The Rest

Soar77-editSOAR brand was aunched by model Colby Melvin and boyfriend Rocco Ybarra, about what they call “conscious propaganda.” Colby models SOAR’s premier collection in their first photo campaign, and wouldn’t you know it, his sweet disposition shines through.

It’s summer in L.A. and the perfect weather for tanks and swim briefs. Both are made with graphic prints that’ll inspire admiration.

Soar101 Soar66-edit-1 Soar93 Soar77-edit Soar3-1-1

You can see more of SOAR and Colby Melvin on The Underwear Expert.

Photo Credit: SOAR