With ad rates lower than last year’s $3 million, this year’s Super Bowl on CBS is expected to generate more money, and bang per buck, with the network’s sports president Sean McManus saying he’s expecting to beat last year’s NBC broadcast that attracted 98.7 million viewers. No Super Bowl yet has beat the 100 million mark (if you believe Nielsen’s hilariously inaccurate ratings data). Which is great news for Focus on the Family, whose Tim Tebow ad will then reach an unprecedented number of viewers for around $2.5 million. So it’s worth taking a look at just how CBS went and approved this ad.
Or at least glimpse AfterElton‘s mock storyboard:
Just please let Megan Phelps do the voiceover.