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Focus On The Family’s Advocacy Ad Expected to Be Seen By More Super Bowl Viewers Than Ever Before

With ad rates lower than last year’s $3 million, this year’s Super Bowl on CBS is expected to generate more money, and bang per buck, with the network’s sports president Sean McManus saying he’s expecting to beat last year’s NBC broadcast that attracted 98.7 million viewers. No Super Bowl yet has beat the 100 million mark (if you believe Nielsen’s hilariously inaccurate ratings data). Which is great news for Focus on the Family, whose Tim Tebow ad will then reach an unprecedented number of viewers for around $2.5 million. So it’s worth taking a look at just how CBS went and approved this ad.

Or at least glimpse AfterElton‘s mock storyboard:

Just please let Megan Phelps do the voiceover.

On:           Feb 5, 2010
Tagged: , , , , ,
    • hephaestion

      Who did James Dobson sleep with to get the money for this ad? Last I’d heard Focus on the Family was laying off 200 employees in 2008 due to lack of funds, and then they laid off 75 more employees in 2009. Five months ago they reported a 6 million dollar budget shortfall.

      Feb 5, 2010 at 9:52 am · @ReplyReply to this comment ·
    • RomanHans

      I don’t understand why we haven’t gotten this commercial pulled yet. Surely we can find a list of the other Superbowl advertisers, right? And if we threaten to boycott their products if the Focus on the Family spot runs, wouldn’t they back out?

      Feb 5, 2010 at 9:58 am · @ReplyReply to this comment ·
    • Michael in San Jose

      Because CBS is trying turn itself into the Conservative Broadcasting Network. I sent an email yesterday to their advertising management this is the reply I received. From: CBG Audiences [mailto:[email protected]]
      Sent: Thursday, February 04, 2010 6:12 AM To: Michael XXXXXXXXX Subject: Not read: CBS Complicity with Focus on Familiy – Regarding Superbowl Ad Importance: High Your message was deleted without being read on Thursday, February 04, 2010 9:12:21 AM (GMT-05:00) Eastern Time (US & Canada).

      Feb 5, 2010 at 11:06 am · @ReplyReply to this comment ·
    • chango

      Am I the only one who plans to protest the commercial by imagining Tebow being gangbanged by his team mates when it airs?

      Ineffectual? Yes.

      But so are most protests, and at least this mine will have a happy ending.

      Feb 5, 2010 at 1:27 pm · @ReplyReply to this comment ·
    • chango

      grrr. edit function please.

      “at least mine will have a happy ending.”

      Feb 5, 2010 at 1:29 pm · @ReplyReply to this comment ·
    • Mike in Asheville, nee "in Brooklyn"

      I’d boycott CBS but I don’t watch any of their inane programs anyway.

      Does anyone else see a Goose-stepping Nazi youth leader in the pictures of Tebow?

      Feb 5, 2010 at 3:22 pm · @ReplyReply to this comment ·
    • grt

      what about the mothers who didnt abort, but were told to, and had their child grow up to be gay and atheist…now there is a story worth hearing….fuck this douchebag. i hate football.

      Feb 5, 2010 at 6:36 pm · @ReplyReply to this comment ·
    • FGR1

      The end of Democracy as we know it. When (extreme)Right Wing Theocrats take hold… IRAN, move over.

      Focus on the Family: Funding Extremism Millions of Dollars at a Time
      by Amie Newman
      “FoF is an arm of an extraordinarily powerful media EMPIRE run by James Dobson which exists to essentially push propaganda, fund their lobbying and disseminate an anti-family, anti-woman agenda.”

      I wish I could express my sentiments about this radical, hate-group-organization, who’s anything but about Focus on the Family. But they ought to be taken down.

      Feb 5, 2010 at 8:05 pm · @ReplyReply to this comment ·
    • geoff

      I’m not crazy about this ad either, but if the counterpoint wanted to make thier views known,why didn’t they just buy their own adtime? Surely Nancy Pelosi, or George Soros, or Gloria Allread have a couple of extra million to buy airtime, no?

      Feb 5, 2010 at 9:40 pm · @ReplyReply to this comment ·
    • Terri

      Christians dont hate Gays they just dont like what they do .God made man for women.We love everybody!

      Feb 5, 2010 at 11:20 pm · @ReplyReply to this comment ·
    • Lukas P.

      @Terri: Brush up on your Genesis, Terri. If you’re going to refer to the storytale that is the bible, try to remember that God created Eve for Adam, not the other way around. Also, brush up on Timothy I’s injunctions against women preaching. If you believe the bible, then you should be meek. Have at it!

      Feb 5, 2010 at 11:49 pm · @ReplyReply to this comment ·
    • PopSnap

      @Terri Ew, no thanks, keep your vagina to yourself. they gross me out. I like penis. Not that its any of your business but since you decided to make it your business, I may as well tell you this.

      Feb 6, 2010 at 12:11 am · @ReplyReply to this comment ·
    • terrwill

      @PopSnap: I like penises also………I am ascared of the vag, way too much territory down there to navigate……… : P

      Feb 6, 2010 at 12:05 pm · @ReplyReply to this comment ·
    • Rosa

      I love this parody of the Tim Tebow spot –


      Feb 10, 2010 at 6:31 pm · @ReplyReply to this comment ·

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