Beretta explained: “In Confindustria we value businesspeople for their skills, for the results they can achieve for the association, there is no discrimination. It is a mistaken idea to consider businesspeople as conservatives – if there is a social category that really needs to be innovative then it is ours!”.
According to Beretta then, gay people, singles and older people are the motor of the modern economy: “they are the emerging mononuclear categories”, he said, “gay people, singles and older people can spend more than a parent. It should be underlined that models of current consumerism reflect the evolution of society”.
Hooray for equality through consumption!