We’ve all been there… A package arrives on your doorstep and awakens you from a nap. A bit bleary-eyed and clad only in designer underwear, you crack open the door to investigate but — oh no! — your small dog makes a break for it. With only enough time to throw some sneakers on, you run after your furry companion, only to find yourself half naked on the streets of New York.
…No? Just KJ Apa?
That’s the setup for a new commercial for Lacoste Underwear. The Riverdale star has been modeling for the brand, and supplying ample thirst content, since January of this year.
The ad popped up earlier this month, but we’re somehow only just seeing it now:
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Lacoste wrote that KJ’s underwear adventure is giving it the “best vibe,” and we have to wonder: What vibe is that, exactly?
Related: KJ Apa debuts ‘boyfriend’ Eric Dane and Gay Twitter™ goes nuts
We certainly know the vibe it’s cultivating among gay fans. An alternate version found its way to the Instagram account @Beautiful_Male_Celebrities.
“OMG thank you for this #KJApa,” it posted over a video of the actor on “his” apartment building’s staircase:
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Lacoste has really been feeling the “at home with KJ” theme — a spot it ran in January featured the same doorway:
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And here’s how Apa lounges when he’s not chasing after a canine escapee:
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As for how the real KJ Apa spends his free time, he’s been known to get a bit sassy as his alter-ego, “Fifi”:
@fifiisqueen The bitch is back
Go off, Fifi!
Thad
I never considered Lacoste for underwear. But apparently it’s well-fitting and looks good. That’s a successful ad.
thebaddestbabby
lol I had a very similar response
bachy
I have a viscerally negative reaction to this guy.
scotty
well my viscerally positive reaction negates it.
mikhailmaui
As do I to your comment.
basils_Herald
Same. Apa can’t break dance. Stick to modeling undies and softcore vampire porn, Fifi!
cuteguy
Thank you Archie. You are perfect
tjack47
Cute little buttocks. I know. I’m vapid.
leecee
The Thirst is Real. . .
bachy
That’s for damn sure. So parched it’s sucking all the air out of the cybersphere.
nm4047
personally, other than the obvious bare minimum clothing shots, I have yet to see what it is that justifies so much attention on this site.
DBMC
Why do you keep coming on to the site?
ShiningSex
He’s boring looking
Assi
K.
Neoprene
It’s just a matter of weeks before we learn of his pronoun transition or emerging gender queer whatever.
DBMC
The pathetic obsession of conservative trolls on gender nonconformity.
Diplomat
Neo,
Zactly. We’ll squash him like a trolling bug if he does.
Cute guy bad hair color.
DBMC
He plays Archie on Riverdale. What color do you think his hair is supposed to be?
Jim
I bet he’s just glad he doesn’t have to dye his hair anymore!
But for whom is the crotch shot????
mailliw110
Since I have no idea who this guy is, I’m just here to read the jealous queen comments.
Fahd
He clearly does not eat sugar in any form.
I_am_that_guy
Likely he’s locked out of his apartment if not the whole building as I don’t see any keys
PollyDarton
Why is he wearing a wig?
abfab
That dog is sooooooooooooo Gay!
PapaBearPgh
Has KJ exited the closet? News to me. I have lusted after him since the first episode of Riverdale!!
Ken A.
He’s wearing a jock under his underwear. Or its very well padded. No VPL/VDL.